Sport Images before 1942
In addition to T206 Wagner and Babe Ruth cards.
See also : Lou Gehrig Photos 1900s 1910s
Special Report
Baseball Cards
Tobacco Era / Pre-War (Late 1800s–1941)
Cards started as marketing tools for cigarette and tobacco companies, inserted to stiffen packs and promote brands. Early examples were colorful chromolithographs or cabinet photos, often featuring multi-sport or non-sport subjects alongside baseball.
Key early milestones:
- 1887: Allen & Ginter World's Champions (N28) — One of the first significant tobacco sets with baseball players (e.g., Cap Anson).
- 1887–1890: Old Judge (N172) — Cabinet-style photos from Goodwin & Co., showing posed players; considered among the earliest dedicated baseball cards.
- 1909–1911: T206 White Border set by the American Tobacco Company — Known as "The Monster" for its size (over 520 subjects, multiple backs like Piedmont, Sweet Caporal) and variations. Features stars like Ty Cobb, Cy Young, Walter Johnson. The ultra-rare T206 Honus Wagner (only ~60 known examples, due to Wagner's objection to tobacco promotion) is the hobby's holy grail.
Other notables: 1933 Goudey (colorful, high-quality set with multiple Babe Ruth cards, including his iconic #53 and #149).
1904-1942 The Conlon Archive
2016 SOLD for $ 1.8M by Heritage
From 1904 until 1942, Conlon became the anonymous yet definitive photographer of baseball's golden age. His images were widely published and republished in major outlets, including the Spalding Guides, Baseball Magazine (where he served as a key contributor for player portraits on front and back covers), The Sporting News, and countless trading cards and newspapers. He photographed virtually all the era's top Major League stars, from Ty Cobb and Babe Ruth to Joe DiMaggio, along with managers, umpires, and game scenes.
Conlon worked almost exclusively on the field, often getting remarkably close to the action. He meticulously observed and captured the unique styles of individual players—their distinctive grips on the ball or bat, their stances, and their movements. His earliest work used 5x7-inch glass plate negatives. As technology advanced, he transitioned to 4x5-inch glass plates and later to more portable acetate (safety film) negatives.
Improvements in film sensitivity and camera equipment—particularly the Graflex plate camera—enabled him to freeze fast motion in sharp detail. One of his most celebrated achievements is the iconic action shot of Ty Cobb sliding into third base at Hilltop Park (home of the New York Highlanders/Yankees) on July 23, 1910. In this visceral masterpiece of early sports photography, Cobb upends infielder Jimmy Austin in a dramatic cloud of dust, widely regarded as one of the most powerful and influential images in sports history.
Over his 38-year career, Conlon produced an estimated 30,000 baseball negatives in total, though the core surviving archive consists of 7,462 original negatives. These are preserved in 85 shoebox-sized boxes. This extraordinary, irreplaceable collection—documenting nearly four decades of the sport's most transformative era—was sold as a single lot (lot 80082) by Heritage Auctions on August 27, 2016, for $1,792,500.
The archive is unique in its completeness and historical significance, offering an unparalleled visual record of baseball from the dead-ball era through the rise of the live-ball period. The sale included only the physical negatives and prints; no intellectual property or reproduction rights were transferred.For a closer look at this remarkable collection, check out the auction preview video and images shared by Heritage Auctions.
T206 WAGNER
See dedicated page :
1909-1911 T206
Intro
The company was operating 16 tobacco brands. The cards were inserted inside the packets of cigarettes and of tobacco. The backs are advertisings for one or another brand : 14 for cigarettes and one for scrap tobacco. 80% of the T206 cards have Piedmont or Sweet Caporal backs. The impression is also referring to a factory number of the tobacco company. Blank backs are rare, probably printing errors.
The 1909-11 T206 White Border set (often called the "Monster" due to its size and variations) features many iconic and valuable cards beyond the legendary Honus Wagner. While Wagner dominates headlines for its extreme rarity and multi-million-dollar prices, several other cards stand out for their scarcity, errors, high-grade appeal, or historical significance. These are frequently grouped as the "Big Four" rarities (excluding Wagner in some contexts) or highlighted for their premium value.
The "Big Four" Rarities (Most Famous Scarce Cards in the Set)
These are the toughest to obtain, often commanding six- or seven-figure prices depending on grade and back variation:
- Eddie Plank (Philadelphia Athletics portrait)
- One of the set's true "Holy Grails" after Wagner, with roughly 100 known examples (PSA + SGC combined).
- No clear reason for its rarity—unlike Wagner's production halt—though theories include Plank's possible objection to tobacco promotion or a printing anomaly.
- Values: High-grade examples (PSA 5-7) fetch $100,000–$690,000+; even VG/EX levels sell for tens of thousands. A PSA 7 sold for $690,000 in 2018, and it's considered the second-most desirable T206 overall.
- Sherry Magee (error spelled "Magie") (Philadelphia Phillies portrait)
- A famous printing error where Magee's last name was misspelled "Magie" on the front caption; it was quickly corrected to "Magee" in later printings.
- One of the classic T206 errors, with far fewer "Magie" versions surviving than the corrected ones.
- Highly sought-after for error collectors; values range from tens of thousands in lower grades to six figures in better condition. It's more attainable price-wise than Wagner or Plank but still a major key.
- Joe Doyle "N.Y. Nat'l" (Hands Above Head error)
- An ultra-rare variation where Doyle (a pitcher) is incorrectly captioned "N.Y. Nat'l" (New York Nationals) instead of his actual team (New York Highlanders/American League).
- Believed to be the rarest non-Wagner card in the set—only about 10 examples known.
- A recently discovered one sold for over $1.3 million; it's prized for its extreme scarcity over player fame.
- Other notable scarce variations (sometimes included in expanded "Big Four" discussions):
- Bill O'Hara St. Louis (minor leaguer variation).
- Ray Demmitt St. Louis (another minor league team error/variation).
These St. Louis team switches are tough and add to the set's complexity.
Beyond the rarities, T206 cards of superstar players are famous for their condition sensitivity and appeal:
- Ty Cobb (multiple poses, e.g., Bat Off Shoulder, Bat On Shoulder, Portrait)
- Cobb appears in several iconic poses; high-grade examples (PSA 7+) are blue-chip vintage cards, often selling for hundreds of thousands.
- A special ultra-rare "Ty Cobb King of the Smoking Tobacco World" back variation (not a standard T206 back) is even scarcer (~25 known total), with sales up to $876,000.
- Christy Mathewson (multiple poses, e.g., Portrait, White Cap)
- One of the set's premier pitchers; high-grade versions are highly collectible.
- Cy Young (multiple poses)
- The legendary pitcher's cards are staples in any serious T206 collection.
- Walter Johnson, Nap Lajoie, Tris Speaker, and other Hall of Famers round out the elite tier.
The T206 set has 16+ different advertiser backs (e.g., Piedmont, Sweet Caporal, Old Mill), with some extremely scarce ones multiplying value dramatically:
- Uzit, Drum, Lenox (Brown), Broadleaf 460 — These "rare backs" can increase a card's value 10x–50x over common backs like Piedmont.
- Even on common players, a Drum or Uzit back turns a $100 card into thousands.
1
Ty Cobb regular issue
2024 SOLD for $ 870K by Heritage
The T206 is an early series, of which very few examples have been preserved in mint condition. A Ty Cobb with bat off shoulder graded Mint 9 by PSA was sold for $ 870K by Heritage on August 23, 2024, lot 80004. The back is a Piedmont 350 Factory 25. The centering matches the high grade expectations and the cleanliness is perfect.
Over 110 years old Mint 9 Cobb T206! □ pic.twitter.com/LCSHYn2SOB
— Heritage Auctions Sports (@Heritage_Sport) August 8, 2024
2
Eddie Plank regular issue
2018 SOLD for $ 690K by Heritage
Lot 50292 is a Magie, Phila. Nat'l, with a back of the first issue at 150 subjects. It is the best card of this variant, graded NM-MT8 by PSA and the only one in this rank. Its rarity is due to a spelling mistake in the name of Sherry Magee, corrected for subsequent impressions. This Major League player owes his posthumous fame to a typographical error. It was sold for $ 660K.
The, lot 50391, sold for $ 690K, was a Plank, Phila. Amer. graded NM7 by PSA, with a back of the second issue at 350 subjects. Eddie Plank was a good Major League player, still recognized today as one of the best left-handed pitchers in baseball history. His card is known to PSA in 72 copies, including 1 NM-MT8 and 3 NM7. The reason for this rarity is not known, maybe the breakage of its printing plate.
Production and Survival Estimates
- Unlike the Wagner (production halted due to Wagner's objection), the reason for Plank's extreme scarcity remains a mystery over 115 years later.
- Leading theories include:
- A broken or defective printing plate leading to many cards being destroyed during quality control (common issue with poor top-to-bottom centering that cuts into the bottom text/caption).
- Possible objection by Plank to tobacco promotion (similar to Wagner, though less documented).
- Other printing anomalies or limited distribution.
- Experts estimate only 75 to 120 surviving authentic examples exist today (some sources cite ~90–100 as a common figure, with slight variations depending on inclusion of raw/ungraded pieces).
Graded Population (as of early 2026)Combined PSA and SGC censuses (the primary authenticators for T206s) show roughly 90–120 encapsulated examples total, with numbers fluctuating slightly over time due to new submissions or crossovers:
- PSA: Around 70–80 graded (recent reports note ~79 in some contexts, though older figures were lower like ~21–46 for specific subsets; the population has grown modestly).
- SGC: Around 20–40 graded (e.g., ~27–39 reported in various 2023–2025 sources).
- Combined: Typically cited as ~90–120 authenticated (e.g., a 2025 Heritage Auctions post referenced ~90 in combined populations; a 2024 sale noted <120).
- Condition breakdown heavily skews low: Most survivors are Poor to Very Good due to age, handling, and centering issues. High-grade examples are extraordinarily scarce:
- No PSA 9 or 10 exist.
- PSA 8: 1 known (the condition census leader).
- PSA 7: ~3 known.
- PSA 6: ~3–4.
- Higher grades (EX-MT and above) are true rarities, with only a handful ever reaching the market.
Back Variations and Additional Rarity
Plank appears with various T206 advertiser backs (e.g., Sweet Caporal, Piedmont), but some are ultra-rare:
- Sweet Caporal (most common for Plank, e.g., 150/25, 150/30, 350/30 subtypes) dominates surviving examples.
- Piedmont 150 Subjects back is exceptionally scarce—only ~3–4 known examples (some hand-cut from sheets, one notable factory-cut/machine-cut specimen graded SGC 5.5 in past auctions).
- Rare backs like Piedmont amplify value significantly (e.g., a Piedmont Plank can command premiums over standard Sweet Caporal versions).
- The card's tiny population and Hall of Fame status (Plank: 326 career wins, elite lefty pitcher) make it a blue-chip vintage piece.
- Recent auction highlights (as of 2026):
- PSA 7 (highest grade to sell publicly): $690,000 (2018 record for the issue).
- PSA 4 (VG-EX): $318,997 (2024 record for the grade at Mile High Card Co.).
- PSA 5: ~$102,000 (recent Goldin sale).
- Lower grades (VG 3 or Authentic): Often $70,000–$250,000+ depending on eye appeal and back.
- Values are sensitive to grade, back, and centering—higher technical condition commands exponential premiums due to the population cliff above VG-EX.
Gettysburg Eddie's T206 card shares with the fabled Honus Wagner both a maddening elusiveness and an apocryphal tale accounting for his rarity. This spectacular representation is one of just three reaching PSA NM 7, a rating exceeded just a single timehttps://t.co/zjImIIQKWQ pic.twitter.com/ZixUcR5Dx8
— Heritage Auctions Sports (@Heritage_Sport) September 19, 2018
3
Joe Doyle VG+ 3.5 by SGC
2023 SOLD for $ 1.32M by Robert Edward
The error was discovered during an early stage of production and corrected so that very few examples of the error card have survived. It was identified in the 1970s by a dealer. PSA is only recording 10 graded units, 4 of which carrying the Piedmont 350 reverse.
The mis-spelling error of Magie instead of Magee in the original 150 Subjects series left more escapes. The finest known example was sold for $ 660K by Heritage on September 20, 2018, lot 50292.
A Joe Doyle error card with a Piedmont back announcing 350 Subjects and Factory 25 was discovered in 2022 by a man in the forgotten scrapbooks of his great-grandfather. Incredibly the man's father was a descendent of the founding family of the American Tobacco Company, which produced that series of baseball cards later identified as T206.
After a professional removal from the book, the card has been graded VG+ 3.5 by SGC. It will be sold by Robert Edward on August 13, 2023, lot 1.
PSA has graded another example at VG+ 3.5 and two at VG3, and BVG one at VG-EX 4.
Player and Card Details
- Player: Joseph "Slow Joe" Doyle, a right-handed pitcher who played five MLB seasons (1906-1910) primarily with the New York Highlanders (later Yankees) of the American League. He compiled a 22-21 record with a 2.85 ERA but had limited fame.
- Pose: "Hands Above Head" (windup pitching pose, arms raised overhead).
- Error: The caption reads "DOYLE, N.Y. NAT'L" (indicating New York Nationals, i.e., National League/New York Giants). This was a mix-up with Larry Doyle (a second baseman for the Giants). Joe Doyle played for the AL Highlanders.
- Correction: The error was caught early in production. The "NAT'L" was removed from the printing plate, resulting in most surviving Joe Doyle "Hands Above Head" cards simply reading "N.Y." (no league designation). The uncorrected "N.Y. Nat'l" version is the extreme rarity.
- Experts and auction houses (e.g., Robert Edward Auctions, PSA, SGC) consistently estimate only about 10 authentic examples known to exist as of recent years (2023-2026 reports).
- This makes it more than 5-10 times rarer than the T206 Honus Wagner (~50-60 known).
- The card was completely unknown until the 1970s, when dealer Larry Fritsch discovered one while sorting T206s. It remained obscure for decades due to its scarcity—no one noticed the error earlier because so few existed.
- Graded population (PSA + SGC combined, per auction and census reports):
- PSA: Around 5-7 graded (e.g., one VG+ 3.5, two VG 3, two GOOD 2; PSA reports ~7 total in some contexts).
- SGC: A handful (e.g., the notable VG+ 3.5 newly discovered in 2023).
- Others: A few ungraded (presumed authentic), one in a historical collection (e.g., Senator Richard B. Russell at University of Georgia), and occasional BVG/SGC crossovers.
- Total authentic: ~10 (some population reports show slight inflation from grading errors/duplicates, but consensus holds at 10 or fewer verified).
- Condition skews low: Most are VG or below due to age, handling, and the thin stock. Higher grades (VG+ or better) are exceptional and near the top of the census.
- Almost all known examples feature a Piedmont back (e.g., Piedmont 350 Subjects), as that's the dominant back associated with the early print run where the error occurred. No major rare-back premiums apply here beyond the error itself.
- The card's extreme scarcity drives massive demand among T206 completists and error/variation collectors.
- Recent auction highlights (as of 2026):
- SGC VG+ 3.5 (newly discovered, 2023 REA Summer Auction): Sold for $1,323,000 (record for the issue at public auction).
- PSA 2 (2022 sale): $1,030,047.
- PSA VG 3: Around $550,000 in past sales.
- Older highs: PSA VG-EX 4 or equivalent around $300,000–$400,000+.
- Values are highly sensitive to grade and eye appeal—mid-grade examples command seven figures due to the tiny population. It's often grouped in the "Big Four" T206 rarities (with Wagner, Plank, and Magee error), but many consider it the toughest to acquire.
Our Summer Catalog Auction is now Open! Check out Lot # 1! An Extremely Rare 1909-1911 T206 White Border Joe Doyle Hands Above Head N. Y. Nat'l SGC VG+ 3.5 - Newly Discovered! Head to https://t.co/5F5O7h6nkJ to place your bid now!@reaonline @sgcgrading #thehobby #Auction pic.twitter.com/TE5xf7BfKF
— RobertEdwardAuctions (@REAOnline) July 24, 2023
This T206 Joe Doyle error card graded @sgcgrading 3.5 set a new record sale for this elusive card in our Summer Auction at $1.323 million.#thehobby #whodoyoucollect #sportscards #baseballcards #tradingcards pic.twitter.com/zKbTPo0Fwp
— RobertEdwardAuctions (@REAOnline) August 22, 2023
This #T206 Joe Doyle Hands Above Head N.Y. Nat’l error card was hiding within a North Carolina family for 100 years and the last one to sell at auction went for more than $1 million! Bidding is open now thru Aug 13.https://t.co/XI1djwlZVL#thehobby #whodoyoucollect pic.twitter.com/BBHmRDsldj
— RobertEdwardAuctions (@REAOnline) July 24, 2023
4
Joe Doyle Good 2 by PSA
2022 SOLD for $ 1.06M by Mile High Card
FINAL DAY TO BID ON March Premier Catalog Auction: Lot #2: Exceedingly Rare 1909-11 T206 Piedmont 350/25 Joe Doyle N.Y. Nat'l Hands Up PSA 2 GOOD. Bid Now: https://t.co/YunZEsKgHA @milehighcard @PSAcard #doyle #t206 #newyork #whodoyoucollect #sportscardcollector pic.twitter.com/SGXYEwOhza
— Mile High Card Co (@milehighcard) March 31, 2022
1910 Ty Cobb King of the Smoking Tobacco World
2020 SOLD for $ 900K by Mile High Card
If we consider the combinations of front and back, the Ty Cobb with Ty Cobb back is the rarest and the only back bearing the name of a player, in an obvious promotional intention.
The back does not address one of the 16 brands. It displays in large capital letters "Ty Cobb" King of the Smoking Tobacco World and in tiny letters the address of the plant in North Carolina. No other player has been the subject of a specific T206 edition. This back was used exclusively on the verso of the image of Ty Cobb's portrait on a red background. No other card is known with this back, not even the other three Ty Cobb subjects from the same series.
This edition is considered regular but it is indeed mysterious. Compared to the other T206s the cardboard is tougher and the image on front side has remained in bright colors as if it had been protected by a coating. Free from tobacco stains, they have not been packaged unlike the other combinations in the series.
About 22 cards are known. The grouped conditions of the major discoveries in the southern United States, 5 together in 1997 in Georgia and 7 together in 2016, may suggest that the Ty Cobb back has never been available to the public.
Ty Cobb, nicknamed The Georgia Peach, had tried to market a brand of pipe and rolling tobacco under his own name. On September 19, 2019, Heritage sold for $ 144K a tobacco tin box inscribed on front side as Ty Cobb Granulated Cut Plug along with a stylized image of Cobb with bat on shoulder inspired from another T206 variant of this player.
The assumption that the Cobb-Cobb card is a later plagiarism for a commercial operation that was ephemeral or failed would explain all the peculiarities of the material and of the editing as well as its rarity.
The 2016 surfacing event is named the Lucky 7 Find. They were graded by PSA FR 1.5 (one card), Good+ 2.5 (four cards), VG+ 3.5 (one card) and VG-EX+ 4.5 (one card). The two best units have the highest grades awarded for this variety.
From the Lucky 7, the best card, graded VG/EX+ 4.5 with a glossy surface, was sold for $ 900K at lot 3 by Mile High Card Company on September 3, 2020. The VG+ 3.5 was sold for $ 410K by Heritage on February 24, 2018, lot 80006. One of the 2.5 with perfect color was sold for $ 240K on February 25, 2017. The lower grades attributed by PSA are related to wear and not to print weakness.
Key Details and Features
- Front: Features the iconic Ty Cobb portrait with a red background (one of four Cobb poses in the T206 set: Green Portrait, Red Portrait, Bat Off Shoulder, Bat On Shoulder). The red portrait is the most common Cobb front overall, but the special back makes this combination extraordinarily scarce.
- Back: Printed in green ink, it reads "TY COBB — KING OF THE SMOKING TOBACCO WORLD" (sometimes stylized with a dash or slight variations in phrasing). This promotes a short-lived "Ty Cobb" brand of loose tobacco (produced around 1910 by F.R. Penn Tobacco Company, packaged in tins featuring Cobb's image and slogan). The cards were inserts in these tins, printed at Factory 33 (Reidsville, NC), and have a noticeable gloss/luster not found on standard T206s.
- Uniqueness: This is the only player in the T206 set to receive their own dedicated back advertisement. Cobb was the sole subject for this promo, making it a true one-of-a-kind variation in the 16-back T206 landscape.
- Experts consider this rarer than the famous T206 Honus Wagner (estimated 50-60 known total).
- Combined PSA + SGC population: Approximately 30 known encapsulated examples (as of recent 2024-2026 reports; some sources note ~24-30, with minor fluctuations from new submissions or crossovers). This is roughly half the estimated Wagner survivors.
- Before 2016: Only ~15 known examples.
- In 2016: A famous "Lucky 7 Find" discovery added seven identical examples (from a family cache in a paper bag), dramatically increasing the known population and valued collectively in the millions.
- In 2018: An eighth card from the same family was discovered and graded PSA Good 2.
- Condition skews low (like most pre-war cards): Most are Poor to Good due to age, handling, and gloss-related wear. Higher grades (e.g., VG-EX or above) are exceptionally scarce—only a handful (e.g., 4-5 known higher than certain low-mid grades in recent sales data).
- Extremely limited production tied to the niche "Ty Cobb" tobacco tins (far fewer than mass-market brands like Piedmont).
- Short distribution window and low survival rate over 115+ years.
- Not part of the standard T206 tobacco insert runs, so it avoided wider circulation.
This variation commands strong premiums due to its scarcity and Cobb's superstar status (Hall of Famer, .366 lifetime average, etc.). Recent auction highlights (as of 2026):
- SGC 2.5: $432,000 (Heritage Auctions, March 2024; fresh-to-hobby example).
- Another SGC 2.5: $337,704 (REA Auctions, recent sale).
- PSA PR 1: $124,440 (Goldin Auctions, October 2024).
- Lower grades/Authentic: Often $85,000–$200,000+ depending on eye appeal.
- The 2016 Lucky 7 group sold privately/direct for around $3 million total (grades FR 1.5 to VG-EX+ 4.5).
Key Technical Differences
- Front Surface/Finish
Most examples exhibit a noticeable glossy or semi-glossy coating on the front (red portrait area), unlike the standard matte finish on typical T206 cards. This gloss is thought to have been applied intentionally as a "premium" feature—possibly to protect the card when inserted into tobacco tins (rather than cigarette packs) or to distinguish it as a special promotional item. Some sources note this gloss resembles later issues like T213 Type Two cards more than standard T206s. (A few rare proofs or outliers lack this gloss and appear hand-cut, but the vast majority of authenticated examples show it.) - Back Design and Ink
- Standard T206 backs advertise one of ~15 ATC-controlled tobacco brands (e.g., Piedmont, Sweet Caporal, Old Mill) in black or brown ink, with "Factory No." designations (commonly 25, 30, etc.) and production details.
- The Cobb back uses green ink exclusively for the text: "TY COBB — KING OF THE SMOKING TOBACCO WORLD" (sometimes with slight phrasing variations like a dash or quotes). No standard brand logo, no "Factory No." in the usual sense for ATC brands, though some examples note Factory 33, 4th Dist. NC (Reidsville or Durham, North Carolina area). This factory is unique—no other T206 brand was distributed from Factory 33, which raises questions about shared production facilities.
- Production and Distribution
- Regular T206s were mass-produced inserts in cigarette packs/cigarettes by ATC (a tobacco trust controlling multiple brands), with wide distribution across the U.S.
- The Cobb back cards were tied to a short-lived, niche "Ty Cobb" brand loose smoking tobacco (produced around 1910 by F.R. Penn Tobacco Company, possibly under ATC influence or separately). These were packaged in tins (bearing Cobb's image and slogan), not standard cigarette packs. This limited run explains the extreme rarity (~25-30 known encapsulated today, post-Lucky 7/8 finds).
- Debate exists on whether these qualify as "true" T206s: Proponents cite the identical front, size (1-7/16" x 2-5/8"), and Burdick's American Card Catalog listing; opponents argue the unique back, tin distribution, gloss, and Factory 33 point to a separate promotional printing (possibly as stand-alone inserts or premiums rather than routine package stuffers).
Your point about re-use of the original photo by several editors is accurate and central here. The red portrait image of Ty Cobb was not exclusive to the T206 set:
- It originated from the same photographic source used for standard T206 red-portrait Cobbs (and appeared with 15+ regular backs like Piedmont or Sweet Caporal).
- The same photo was repurposed for the Ty Cobb brand promo cards, likely because it was a popular, recognizable image of the era's biggest star (Cobb's .366 average, aggressive style, etc., made him ideal for marketing tobacco).
- This reuse was common in the era's tobacco card world—publishers/companies (often under ATC's umbrella) shared plates/images across brands for cost efficiency. However, the Cobb back's alterations (gloss, green ink, unique ad) indicate it was a distinct printing run, possibly by a different facility or subcontractor tied to F.R. Penn, even if leveraging the same front artwork.
Discovery Details
- Date: February 2016 (exact early February).
- Location: A rural/southeastern United States home (described in sources as a rundown or dilapidated old house in the deep South/southeastern region).
- Circumstances: A non-collecting family was sorting through possessions of their deceased great-grandfather (or relatives' belongings). While clearing out the home, they found old postcards, tobacco tins, and a torn paper bag on the floor. Inside the bag were seven T206 Ty Cobb red portrait cards, all face down, featuring the rare promotional back advertising Ty Cobb's own short-lived tobacco brand.
- Before the Find: Only about 10-15 examples of the T206 Ty Cobb with this special back were known to exist (making it rarer than the T206 Honus Wagner at the time, with estimates of ~15 or fewer authenticated).
- Impact: The discovery instantly increased the known population by nearly 50%, adding seven fresh-to-market examples. All seven were submitted to PSA for grading, where they received the special pedigree label "The Lucky 7 Find" on their holders—a rare honor for a group discovery.
The seven cards ranged in condition from low to relatively strong for this scarce variation (which often shows gloss-related micro-cracking, wear, and age toning due to their tin-inserted origins):
- FR 1.5 (one card)
- Good+ 2.5 (four cards)
- VG+ 3.5 (one card)
- VG-EX+ 4.5 (one card; this became the highest-graded example of the entire variety across all known copies at the time, and it remains among the condition leaders)
- In 2018, the family discovered an eighth card from the same source (sandwiched between two books during further cleaning), turning it into the "Lucky 7 Legacy" or "Elite 8." This additional card graded PSA 2 (on the lower end).
- The original moniker stuck as "Lucky 7 Find," but the group is now recognized as contributing eight examples.
- The seven original cards were sold privately shortly after grading in 2016, realizing a total of approximately $3 million (confidential individual prices, but a staggering sum for the group).
- Many entered public auctions later:
- One from the find (PSA 4.5, the finest): Sold for $876,000 in 2020 (a record for any T206 Ty Cobb back).
- Others: e.g., PSA Good+ 2.5 sold for $240,000 (Heritage, 2017); various examples fetched $138,000–$432,000 in REA, Heritage, and other sales.
- Even lower-grade ones from the pedigree command premiums due to the historic story.
- The find boosted attention to the Ty Cobb back variation, increasing its stature and values despite growing the population (now ~23-30 encapsulated total across PSA/SGC as of recent years).
Discovery Details: Black Swamp Find (2012)
- Date and Location: 2012, in the attic of a 19th-century home on Perry Street in Defiance, Ohio (in the Black Swamp region—hence the name). A family (led by Karl Kissner) was cleaning out their late aunt/grandmother's belongings when they found approximately 700 cards tied with twine and hidden beneath a dollhouse.
- Set: 1910 E98 "Set of 30" (caramel cards issued by a candy company, featuring color portraits on thick stock with checklist backs).
- Key Cards: Included high-grade examples of stars like Honus Wagner, Ty Cobb, Cy Young, Walter Johnson, Christy Mathewson, Eddie Collins, Chief Bender, and others. The find produced many of the finest known E98 examples (e.g., PSA/SGC 9s and even a PSA 10 Wagner).
- Condition: Remarkably pristine for 100+ year-old caramel cards—most were near-mint to gem-mint, with minimal wear due to protected storage. This was extraordinary for a set prone to chipping, staining, and centering issues.
- Impact on Population: Before the find, PSA had graded only about 600 E98 cards total across the entire set. The discovery roughly doubled the graded population, flooding the market with high-grade copies and making previously ultra-rare gems more attainable (though still premium).
- Market Value: The hoard was valued at around $3 million total at the time. Individual highlights included a PSA 10 Honus Wagner selling for nearly $240,000 (a record for the issue) and PSA 9 Ty Cobb for ~$40,000. Cards were auctioned through houses like Heritage, with many achieving strong prices due to their condition pedigree ("Black Swamp Find" label on slabs).
- Legacy: Often called the "greatest attic find of vintage baseball cards ever" for its sheer volume of high-grade rarities from a tough caramel set. It was featured on shows like Fox Business's Strange Inheritance and remains a benchmark for pre-war discoveries.
- Scale and Quantity — Black Swamp was massive (~700 cards from a common set structure but rare overall), while Lucky 7 was tiny (7 initial + 1 later = 8 cards total, all the same ultra-rare variation: T206 Ty Cobb red portrait with the "King of the Smoking Tobacco World" back).
- Rarity of the Issue — E98 is scarce (1,200-1,500 total known pre-find, now doubled), but the T206 Cobb back is exponentially rarer (15 known pre-find, increased ~50% by Lucky 7 to ~23-30 today). Lucky 7 had greater per-card scarcity and "shock value" for boosting an already tiny population.
- Condition — Black Swamp excelled here: near-mint/gem-mint hoard that produced condition census leaders (e.g., PSA 10s). Lucky 7 cards were lower-grade (mostly FR-GD to VG-EX, with one standout VG-EX+ 4.5 as the finest known for the variety), reflecting typical T206 wear but still fresh and eye-appealing.
- Value and Sales — Both realized ~$3 million total (Lucky 7 group sold privately for ~$3M shortly after grading; Black Swamp dispersed over auctions for similar aggregate). However, Lucky 7's individual premiums were higher due to extreme rarity (e.g., one PSA 4.5 hit $876,000 in 2020, a record for any T206 Cobb back). Black Swamp cards sold for strong but more "reasonable" sums given the sudden supply increase.
- Historical Significance — Black Swamp is often ranked as the bigger overall discovery for volume and condition impact on a caramel set. Lucky 7 is hailed for targeting one of the hobby's most exclusive variations (rarer than Wagner by population at the time) and its dramatic story (crumpled paper bag in a dilapidated home). PSA explicitly compared Lucky 7 to Black Swamp (and the 1986 1952 Topps find) as one of the era's top unearthed treasures.
- Market Effect — Black Swamp temporarily softened E98 values for some cards due to increased supply of high grades. Lucky 7 boosted demand and prices for the Cobb back variation, as it highlighted its scarcity without oversupplying.
Final Call to Consign by July 13 for Our August Auction | August Auction Dates: August 10 - 27 pic.twitter.com/H8ANLoEqDX
— Mile High Card Co (@milehighcard) July 8, 2020
1911 Autographed Photo of Joe Jackson
2021 SOLD for $ 1.47M by Christie's and Hunt
Joe is the son of a peasant from South Carolina. The family is poor. Joe appreciates that he is gifted for baseball and begins playing to win some money. He is so strong that he breaks the arm of a fellow by pitching a ball and his playmates will no longer dare to face him. He will become a hitter.
He was nicknamed Shoeless Joe before his debut in the Leagues when someone noticed that he was playing in his socks. He had taken off his shoes just on that day because of a painful blister. Added to the fact that he was illiterate, this idea of a barefoot champion certainly contributed to his immense popularity. He was one of the best two hitters of his time, almost equal to Ty Cobb.
Joe was prohibited from baseball in 1920 with seven other players in the Black Sox scandal for a fix in Major League. He is the only one among the eight indicted whose guilt was later questioned but his case had served as an example of bad practice and from all his glory he was only left with the shame.
An album of 60 autographed baseball photos emerged as a time capsule at auction by Heritage in 2015. It had been prepared in 1911 by a photo dealer in Cleveland named Frank W. Smith.
Smith was indeed a fan of the local MLB club, the Cleveland Naps. He joined the Naps in March 1911 in Alexandria, Virginia, where they had some training. The album was featuring the players and managers of the Naps during that session and was completed later in that year by similar views of the New York Giants taken in Chicago. The format was mostly 8 x 10 inches in size for the Naps and 5 x 8 inches for the rest of it.
Three stars of the baseball were included. Nap Lajoie was the Cleveland team's namesake since 1903 and Joe Jackson had just been hired by them. Christy Mathewson was with the Giants. Their photos were offered as separate lots and the rest of it was sold for $ 13K. Christy fetched $ 93K and Nap $ 16.7K.
The athletic prodigy Shoeless Joe, aged 24, was the highlight of the collection. He was reputed to be an illiterate and indeed his writing is clumsy. I guess that he would not refuse an autograph to Smith while the rest of the team was doing it. It is the only known photo autographed by Joe Jackson in his 13 year MLB career. It has been authenticated by PSA/DNA. The location and date have been added by Smith below the signature of the illiterate.
This photo was sold for $ 180K by Heritage on February 21, 2015, lot 80051 and for $ 1.47M by Christie's and Hunt on October 7, 2021, lot 58. In the same 2021 sale, Christy's 5 " x 8 " photo from the Smith album was sold for $ 138K, lot 55.
An #auctionrecord for any signed sports photograph was set for an exceedingly scarce and important 1911 "Shoeless" Joe Jackson-autographed photo by Frank W. Smith which sold for $1,470,000, far exceeding the estimate of $200,000-400,000. @HuntAuctions https://t.co/MF5ay34oiU pic.twitter.com/pePqvupClf
— Christie's (@ChristiesInc) October 7, 2021
1914-1933 Babe RUTH Cards
See dedicated page :
1925 ESCO Lou Gehrig
1
2021 SOLD for $ 1.03M by Memory Lane
The images were issued in black and white by halftone prints in postcard size, 3-3/8" x 5-3/8" (8.5 x 13.5 cm). They were often reused from year to year. The publisher is not identified and the back is blank, which is consistent with the fact that the sale to the public was not planned. The views are not numbered.
In 1925, Exhibit publish the portraits in action of 128 baseball players, most often in a vertical format. The player's name and position, along with his city and league, are grouped in a box at the bottom left.
This series includes a rookie card which is outstanding in the history of baseball images : Henry L. Gehrig, Infield, New York, A.L. (American League). Lou Gehrig, 22, holds up his bat for hitting. He already has that look of a quiet colossus which will please the public so much.
The Gehrig rookie card from the Newman collection is graded EX 5 by PSA, it is one of 4 in that grade with 3 higher. It was sold for $ 1.03M by Memory Lane on July 10, 2021, lot 4.
An autographed example graded by PSA VG-EX 4 (MK) with a signature graded 8 was listed for a two run private auction by BWIC n February 2023, lot 4. The MK refers to graphite notations on the reverse. Signed cards that are clean enough for being graded are of the utmost rarity for the 1925 Exhibits Gehrig rookie.
This image is of course not the earliest from Gehrig's career. A print of a press photo taken in 1923 featuring him with the Yankees uniform was sold for $ 22.7K by Heritage on August 14, 2015, lot 81004.
5 DAYS REMAIN in our Thomas Newman Collection Auction! Don't Wait – BID NOW! Lot 4 - 1925 Exhibits Lou Gehrig PSA 5 EX. An AMAZING addition to ANY Collection! #memorylaneinc #auction #LouGehrig #sportscards @PSAcard pic.twitter.com/Mudg1YM9QK
— MemoryLaneInc (@MemoryLaneInc) July 5, 2021
2
2021 SOLD for $ 800K by Goldin
The mark (MK) observed by PSA is on the back, almost completely erased, and does not affect the image. With such a qualifier, it is indeed less desirable than the card from the Newman collection, graded EX 5.
A 1925 Exhibit card autographed by Lou Gehrig was sold for $ 690K by Christie's and Hunt on October 7, 2021, lot 198. It is certified as Authentic by PSA/DNA with a rating at 9 for the signature in black fountain pen. The blank back has been inscribed "Saw him play" by its first owner with the batting average score of the player in two World Series events.
This 1925 Lou Gehrig rookie card just sold for $801,960 At https://t.co/qlvBBNLR8M making it the highest priced Lou Gehrig trading card ever sold . To consign to a future Auction email [email protected] pic.twitter.com/aKm6dD3sFl
— Goldin Auctions (@GoldinAuctions) January 31, 2021
1941 Play Ball Joe DiMaggio
2020 SOLD for $ 750K by Heritage
In 1941 he achieves his greatest sporting feat, unequaled to date : 56 successive games with at least one safe hitting, from May 15 to June 17. This record is accompanied by a song by Les Brown and His Band of Renown, recreating the passion of the stadium and of the girls : "Joltin' Joe DiMaggio, We want you on our side".
Of course Joe is the star of the baseball cards of that time. In 1940 he is awarded the # 1 in the series of 240 Play Ball cards published by Gum Inc, with a photo on which he is ready to hit. He is the best hitter in MLB with an average of .381 in the previous season. The back considers him as the best fly-chaser, deserving his new nickname of Yankee Clipper and implicitly making him the successor of the Sultan of Swat.
In 1941 his Play Ball card is numbered 71 in a series limited to 72 which also includes his two brothers, Vince and Dom. The image is the same as in the previous year except that it has been colored. To explain this apparent decline in the list, we may assume that the Play Ball 1940-1 was not sold out when the prints 1941-1 to 1941-48 were prepared. The text on the back is updated.
About 800 1941-71 cards have been graded by PSA but only one is certified at the highest level of their scale, Gem Mint 10. It was sold for $ 750K by Heritage on February 22, 2020, lot 50014.