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  • Work in Progress

Norman ROCKWELL (1894-1978)

Except otherwise stated, all results include the premium.
​See also : Children  Sport in art
Chronology : 1946  1951  1957

Intro

New Rochelle, a northern suburb of New York, is developing an intense cultural activity. A film production company is created there as early as 1909. Several illustrators and poster designers have their workshops in the town. Leyendecker, who was then the most prolific supplier of cover art for the Saturday Evening Post, set up his workshop there in 1914.

Norman Rockwell joins this informal brotherhood in 1915. Aged 21, he is already the artistic editor of the magazine of the Boy Scouts of America. In 1916 the Post publishes for the first time one of his pictures on the cover, in a duotone impression. The theme, Boy with Baby Carriage, is family oriented.

The topic of the innocent occupations which respect the family values ​​is suitable for the readers. Now often published by the Post, Rockwell also works for several other magazines. He was capturing America not at it was but as it ought to be.

1940 Blacksmith's Boy
​2018 SOLD for $ 8.1M by Sotheby's

Norman Rockwell left New Rochelle NY in 1939 and set up his studio in Arlington, Vermont. He enjoys watching and photographing the faces of boys and the picturesque ruddy features of old men.

His job for the Saturday Evening Post remains just as regular. Around that time the magazine covers are modernized, gradually giving up their traditional white background. The characters are best staged in such a colorful surrounding and Rockwell more regularly offers groups on the cover including his Willie Gillis war series in 1941.

The covers made by Rockwell are of course the most visible elements of his art but he also works to illustrate the inside pages.

The image of Blacksmith's Boy - Heel and Toe is published on a double page in the Saturday Evening Post of November 2, 1940. The short story narrates a contest in a forge between the local blacksmith and a young itinerant champion. The very excited villagers are betting on the result.

The artist can better express his verve than on a cover because the image is printed in double page without inscriptions. It shows the two champions in full effort encouraged by 21 often excessive characters, including within this crowd a self-portrait gently turned towards the spectator.

Under both anvils the accumulation of horseshoes indicates a tie in the competition. The story exalts this moment when the endurance of the old craftsman allows him to catch up and surpass his rival.

The oil on canvas 89 x 178 cm is very large for this artist. It is part of an important group of artworks offered in de-accessioning by the Berkshire Museum. Originally scheduled by Sotheby's for November 13, 2017, the sale had been suspended. A compromise was found. The masterpiece of this operation, Shuffleton's Barbershop also by Rockwell, was purchased privately for the museum being built by George Lucas in Los Angeles.

Blacksmith's Boy was sold for $ 8.1M by Sotheby's on May 23, 2018, lot 43. Please watch the video shared by the auction house.

1945 Homecoming Marine
2006 SOLD for $ 9.2M by Sotheby's

Young Americans have gone to war. Norman Rockwell anticipates the surrender of Germany and prepares a cover illustration for the Saturday Evening Post. On May 26, 1945, the newspaper publishes The Homecoming. The second world war ended in the middle of spring, but few readers will notice that the tree has no leaves : the wait for the event has been too long.

For this image, Rockwell exercises his talent for stories with a large group, which were notoriously difficult to incorporate on a cover page. His masterpiece in this style, a forge contest scene with more than twenty characters painted in 1940, had been published as a double central page.

The Homecoming shows the exuberant and communicative joy of the family, the neighbors and the dog on the return of a soldier. Rockwell likes to show life and emotions in the village. The soldier standing from behind is a pretext for this legitimate enthusiasm. No matter what his military actions have been, he is indeed a man loved by all at the moment when his return rebuilds his family. The artist did not omit the Service flags that symbolize the wait of the families.

The 71 x 56 cm oil on canvas preparing The Homecoming was sold for $ 6.5M by Christie's on May 22, 2019, lot 60.

After this moment of intense emotion, the end of the war remains a very good theme for this popular magazine. On October 13, the cover illustration is a Rockwell work with a similar group effect, titled Homecoming Marine. The hero tells his stories to an audience of all ages.

​The 117 x 107 cm oil on canvas was sold for $ 9.2M by Sotheby's on May 24, 2006. It is illustrated in the post sale report shared by 
Artnet.

1946 Norman Rockwell visits a Country Editor
2015 SOLD for $ 11.6M by Christie's

The art of Norman Rockwell is meeting a turning point in 1939 when he leaves the suburbs of New York and settles in Vermont. His observation of life in small towns will appeal to the readers of The Saturday Evening Post.

His pictures that highlight the small occupations contribute to the American nationalism, and this feature is particularly appreciated in those times of war. The American diversity is not ignored: from 1943 to 1948, Rockwell often travels in the eastern United States, up to Georgia.

Close to the readers of the magazine, the artist likes to show himself in scenes of provincial visits. On November 19, 2015, Christie's sold at lot 55 for $ 11.6M an oil on canvas 84 x 160 cm on the theme of Rockwell's visit to a country editor, published on May 25, 1946 in the inner pages of the Saturday Evening Post.

In this scene located in Paris, Missouri, the boss and the employees are in a hurry for the preparation of the local newspaper in their small workshop looking like those of the ancient times, with bulky typewriters and with souvenirs stuck to the wall.

The characters form several groups. In the center, the editor seated at his desk is preparing an article while listening to a comment from his printer. On the left, a working boy maliciously trades a paper with a pretty secretary. Further to the right, three people are talking. A seated man learns the death of President Roosevelt, which is the main topic in the current edition of the newspaper. Rockwell, recognizable by his pipe and hat, is just entering into the room.

Through such details, precise, picturesque and full of life, Rockwell registered and displayed better than any other artist the everyday life far away from the big cities. He is now acknowledged as one of the outstanding American artists of his time.
1946

1948 The Gossips
2013 SOLD for $ 8.5M by Sotheby's

Norman Rockwell was an illustrator. Time has passed and the world has changed. Some of his pictures, even among the most funny, have become an almost sociological testimony.

He was a meticulous professional who did not enjoy fame and city. He settled in a village in Vermont where he observed the behavior of his neighbors with a freshness that pleased all the Americans.

Designed from an assembly of photos that has been preserved, The Gossips is one of the most daring compositions by Rockwell. This image published in colors on the cover of the Saturday Evening Post on March 6, 1948 was one of the most popular.

The gossip is spread by word of mouth, either directly or using the phone by a suite of fifteen characters successively in position of receiver and transmitter. Although the faces are very similar to their photographic models, each of them has the look of a very expressive caricature.

As always, the final art by Rockwell was an oil on canvas. This one followed the same path as Saying Grace, recently discussed in this group: it was donated by the artist to the art editor of the magazine, Kenneth Stuart.
​
This 84 x 79 cm painting was sold for $ 8.5M from a lower estimate of $ 6M by Sotheby's on December 4, 2013, lot 16.

1948 The Watchmaker
​2017 SOLD for $ 7.3M by Christie's

The Watchmakers of Switzerland was created in 1948 in New York to represent the Swiss watchmaking industry. They launched a marketing operation made of a single image commissioned to Norman Rockwell.

This work titled The Watchmaker, also known as What Makes It Tick?, was advertised over a long time in Time and Life magazines and in jewelry shops. Rockwell later commented it : "One of my best, I think". The ad stated : “When you listen to your watch, it speaks not only of the passing of the seconds but of the skills of all of the men whose efforts have gone into its perfection”.

Like many other themes by Rockwell, it is related to his own history. Born a farmer, his great-grandfather had made a fortune as a watchmaker in Manhattan, enabling him to establish a real estate business.


At that time Rockwell enjoys featuring an old man busy to provide wisdom lessons to a boy. He said : "I prefer painting either the very old or the very young because they remain strictly themselves ; neither type wants to pretty up".

Behind the glass window of his work bench, the old fashioned craftsman is making adjustments to the interior mechanics of the boy’s watch. The earnest standing boy presses his face against the glass, innocent of the technological development of his time. 


​The Watchmaker, oil on canvas 66 x 66 cm painted in 1948, was sold for $ 7.3M from a lower estimate of $ 4M by Christie's on November 21, 2017, lot 15.

In 1954 Wonderland of Time featuring a young girl trying a wristwatch in a shop was executed by Rockwell for the same corporation.

masterpiece
1950 Shuffleton's Barbershop
​Lucas Museum of Narrative Art

One of the reasons for the continued popularity of Norman Rockwell's illustrations for the Saturday Evening Post's cover pages is the variety of his inspiration. After the war, patriotism gives way to burlesque scenes activating many characters.

Rockwell is especially at his best when he is painting scenes of village life. The quiet atmosphere is revealed by a multitude of small details created from individual photos. After the Dutch masters of the 17th century Rockwell carefully checks the realistic geometry of lights and shadows.

By the intimacy of the theme and the complexity of the composition, Shuffleton's Barbershop published by the Saturday Evening Post on April 29, 1950 is one of his most successful covers. The 117 x 109 cm oil on canvas was deaccessioned from the Berkshire Museum. Listed  by Sotheby's on November 13, 2017 with an estimate of $ 20M, lot 10, it was sold before the auction to the Lucas Museum of Narrative Art, as reported by the auction house.

The viewer looks through the large shop's window whose inscriptions are truncated at the edges. After the working day the light is off in the room. The stove, the sink, the magazine rack and the cat are waiting for the next day. Three men play their musical instruments in the light of the back shop without a risk of being disturbed.

In his compositions Rockwell re-assembles but does not invent. Rob Shuffleton is in real life the barber of the Vermont village where the artist settled in 1939 and he is also the seated man who holds the cello, half hidden behind the inner door.

1951 Saying Grace
2013 SOLD for $ 46M by Sotheby's

The Second World War is over but it will not be the last war. American people wish to be comforted. Their favorite artist is not an intellectual of the big city but Norman Rockwell who since 1916 draws with humor the varied themes of everyday life for the covers of the Saturday Evening Post.

Rockwell's images are the result of a lengthy preparation in consultation with the editor. He imagines the action, finds photos that he cut and assembles, and performs sketches before the final oil on canvas.

On November 24, 1951, Thanksgiving Day, when the magazine publishes Saying Grace, its publishers are aware that it is the masterpiece of the artist. The accompanying text clearly indicates that this grandmother who prays with her five year old grandson expresses the best that life can bring to the Americans.

Rockwell has placed the group in a restaurant with tight tables, from a low point of view inviting the observer to feel that he is sitting at the next table. Two young men complete this family, watching with sympathy the two main characters.

Four years later, the Saturday Evening Post asked its readers to identify what was the best cover by Rockwell. They praised Saying Grace.

In 1953, the oil on canvas 109 x 104 cm was given by Rockwell to the art editor of the magazine, Kenneth Stuart. The artwork remained in the Stuart family. It was sold for $ 46M from a lower estimate of $ 15M by Sotheby's on December 4, 2013, lot 10.
Children
1951

1951 Two Plumbers
​2017 SOLD for $ 15M by Sotheby's

From 1916 to 1963, 322 oil paintings prepared by Norman Rockwell illustrated cover pages of The Saturday Evening Post. This popular weekly magazine offered to the American middle class short and serial novels and true stories.

Rockwell observes the occupations in the small town, the empathy between the characters, the sometimes excessive or gently caricatural emotions aroused by the multitude of situations in everyday life. He lives since 1939 in Arlington, Vermont, where his neighbors like to serve as his role models. His war illustrations are patriotic but he does not venture into politics, contrasting with the often more committed opinions of the newspaper.

A scene by Rockwell must narrate the whole theme in one picture and the simplicity of the story masks the complexity of the composition. The long process of creation begins by assembling selected photographs. After the sketches, he often makes several preparatory paintings and it is sometimes difficult to identify now which had been the final art for the edition.

His fun is poor and fortunately scarce. The dog sitting in the middle of a narrow street in which he blocks the traffic is distressing. Painted in 1949, Road block was sold for $ 4.7M by Sotheby's on May 18, 2016.

On May 23, 2017, Sotheby's sold for $ 15M from a lower estimate of $ 5M Two Plumbers, oil on canvas 100 x 94 cm, lot 42. This picture made the cover of  The Saturday Evening Post on June 2, 1951.

In a bourgeois apartment, two plumbers have finished their work. The chief, recognizable by the fact that he has a notebook in his pocket, found a bottle of perfume from which he sprays onto his fellow who holds the tools. A Pekingese dog huddled behind a wastebasket shows his disapproval.

The chief thinks himself clever and his workman smiles stupidly. The dirt on the hands and overclothes of a plumber after the completion of his task is inevitable and is not laughable. This derision of a workman to amuse the post-war petty bourgeoisie would scarcely be acceptable today.

1954 Breaking Home Ties
2006 SOLD for $ 15.4M by Sotheby's

Norman Rockwell is the illustrator of American emotions.

In 1954 his three boys left home to go to army or college, leaving him with a feeling of emptiness. He transferred that mood in a work titled Breaking Home Ties. That image is full of those delicate symbols by which the artist knew to stage a full story in a single picture without text.

A ranch boy is leaving home for the first time. He is seated beside his father on the running board of their farm truck in a station, as evidenced by a rail in the foreground. The fresh faced well dressed son in city attire expects the arrival of the train of his future by watching over the head of his old fashioned peasant father. The father looks to the ground in an incapacity to express his emotions, in the opposite of the family collie dog who gently rests his head on the boy's lap.

Breaking Home Ties was the illustration of the cover of the Saturday Evening Post on September 25, 1954. Most reactions commented by the readers to the artist were about the poignant attitude of the dog. In the next year this cover was voted as the second best ever Rockwell after Saying Grace in a poll distributed by the magazine.

A widely exhibited painting was considered as the final cover art despite some discrepancies with the published image. The actual original was discovered in 2006 behind a secret wall after the death of a cartoonist who had created copies of several paintings he owned while treasuring the originals, unknown to his family.

This real cover art was sold for $ 15.4M by Sotheby's on November 29, 2006, lot 16.

1957 The Rookie
2014 SOLD for $ 22.6M by Christie's

In 1957, Norman Rockwell completely controls his art which is similar to no other. His compositions are increasingly complex. He captures a theme that greatly appeals to the readers of the Saturday Evening Post: the occupations of young people. Rockwell's nice irony moves the parents.

Each composition is a long development that lasts several months, forcing the artist to work in parallel on all projects still to be published. He assembles a large number of black and white photos made or collected by himself, up to 100 for a scene with many characters. The final art in color supplied to the editor is an oil on canvas.

The cover page of 2 March 1957 is entitled The Rookie (Red Sox locker room). Amidst the star players of the baseball team, a tall 17 year old boy prepares for his first game.

The original painting 104 x 99 cm was sold for $ 22.6M by Christie's on May 22, 2014, lot 30.
Sport in Art
1957

1957 After the Prom
2014 SOLD for $ 9.1M by Sotheby's

The Saturday Evening Post cover page of 25 May 1957 is titled After the Prom. Two teenagers, boy and girl, relax sitting on bar stools after the ball of the students.

The original painting 79 x 74 cm by Rockwell was sold for $ 9.1M by Sotheby's  on May 21, 2014, lot 17.
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