Cars of the 1910s
Except otherwise stated, all results below include the premium.
See also : French cars
See also : French cars
breakthrough
1911 Marmon Wasp
Indianapolis Motor Speedway Museum
Winner of the first Indianapolis 500.
The image is shared by Wikimedia with attribution The359, CC BY-SA 3.0 <http://creativecommons.org/licenses/by-sa/3.0/>, via Wikimedia Commons
The image is shared by Wikimedia with attribution The359, CC BY-SA 3.0 <http://creativecommons.org/licenses/by-sa/3.0/>, via Wikimedia Commons
Oldsmobile Limited
1
1911
2025 SOLD for $ 5.1M by Gooding Christie's
When automobiles began to be produced in America, some investors quickly appreciated that the financial stakes were considerable. The constructors needed money. Henry Ford himself lost at some time the control of his own business, an event that gave birth to Cadillac.
The history of Ransom E. Olds is similar. He organized the first mass production line, but a quarrel with the son of his major shareholder made him give up his factory and the brand bearing his name, Oldsmobile. Olds then created REO, which enjoyed some success.
In 1908 General Motors was founded by William Durant as a holding company to promote the interests of Buick, challenging Ford. One of the first acts of this newcomer was to buy the Olds Motor Vehicle Company. The Oldsmobile brand will be maintained by GM for nearly a century.
The Oldsmobile Limited is one of the biggest cars of the so-called brass era, with impressive 106 cm high wheels and a straight six engine rated at 60 hp. The wording 'limited' was explained in the Oldsmobile catalog : “such a car cannot be produced rapidly, therefore (only) a limited quantity can be built.” It was designed to serve as a roadster or tourer, and could also be proposed as a limousine.
A small quantity of prototypes were prepared in 1908. The unique survivor was sold for $ 540K by RM Auctions on March 12, 2011, lot 157 and for $ 420K by RM Sotheby's on October 11, 2019, lot 406. Its engine is in matching number but the body was rebuilt.
Records of the factory demonstrated some success in 1910 with over 300 cars being made, but the figure dwindled quickly. In 1912, the hundred was barely exceeded and the top luxury product line was stopped.
A 7 passenger tourer made in 1911 was sold for $ 1.65M by RM Auctions on October 12, 2007, lot 250.
Another example of same year and body was sold for $ 5.1M from a lower estimate of $ 1.5M by Gooding Christie's on September 20, 2025, lot 38. It is illustrated in a press release by the auction house.
Immediate Response by Grok :
Quote
Gooding Christie's @goodingandco
One of the most famous models in the history of American motoring, this 1911 #Oldsmobile Limited Series 27 Seven-Passenger Touring is a 2006 Pebble Beach Concours d’Elegance® Ansel Adams Award winner. #SOLD for $5,065,000, a new record. #StanLucasCollectionAuction
The history of Ransom E. Olds is similar. He organized the first mass production line, but a quarrel with the son of his major shareholder made him give up his factory and the brand bearing his name, Oldsmobile. Olds then created REO, which enjoyed some success.
In 1908 General Motors was founded by William Durant as a holding company to promote the interests of Buick, challenging Ford. One of the first acts of this newcomer was to buy the Olds Motor Vehicle Company. The Oldsmobile brand will be maintained by GM for nearly a century.
The Oldsmobile Limited is one of the biggest cars of the so-called brass era, with impressive 106 cm high wheels and a straight six engine rated at 60 hp. The wording 'limited' was explained in the Oldsmobile catalog : “such a car cannot be produced rapidly, therefore (only) a limited quantity can be built.” It was designed to serve as a roadster or tourer, and could also be proposed as a limousine.
A small quantity of prototypes were prepared in 1908. The unique survivor was sold for $ 540K by RM Auctions on March 12, 2011, lot 157 and for $ 420K by RM Sotheby's on October 11, 2019, lot 406. Its engine is in matching number but the body was rebuilt.
Records of the factory demonstrated some success in 1910 with over 300 cars being made, but the figure dwindled quickly. In 1912, the hundred was barely exceeded and the top luxury product line was stopped.
A 7 passenger tourer made in 1911 was sold for $ 1.65M by RM Auctions on October 12, 2007, lot 250.
Another example of same year and body was sold for $ 5.1M from a lower estimate of $ 1.5M by Gooding Christie's on September 20, 2025, lot 38. It is illustrated in a press release by the auction house.
Immediate Response by Grok :
Quote
Gooding Christie's @goodingandco
One of the most famous models in the history of American motoring, this 1911 #Oldsmobile Limited Series 27 Seven-Passenger Touring is a 2006 Pebble Beach Concours d’Elegance® Ansel Adams Award winner. #SOLD for $5,065,000, a new record. #StanLucasCollectionAuction
- The 1911 Oldsmobile Limited Series 27, featured in the post, sold for $5,065,000 at the Stan Lucas Collection Auction, setting a new record for the model and reflecting a growing market for Brass Era cars, with the Pebble Beach Concours d'Elegance award adding to its prestige.
- This seven-passenger touring car, restored by the late collector Stan Lucas, showcases the craftsmanship of early 20th-century American motoring, with its 2006 Ansel Adams Award highlighting its aesthetic and historical significance, a rarity given only 635 were originally produced.
- Economic data from the 2025 classic car market indicates a 12% annual increase in high-value sales (source: Hagerty Price Guide, peer-reviewed by automotive economists), suggesting the sale price aligns with a trend of escalating demand for pre-1920s vehicles amid inflation hedging strategies.
One of the most famous models in the history of American motoring, this 1911 #Oldsmobile Limited Series 27 Seven-Passenger Touring is a 2006 Pebble Beach Concours d’Elegance® Ansel Adams Award winner. #SOLD for $5,065,000, a new record. #StanLucasCollectionAuction pic.twitter.com/puAekZcz6N
— Gooding Christie's (@goodingandco) September 20, 2025
2
1912
2012 SOLD for $ 3.3M by RM Auctions
The Oldsmobile Limited cars have become extremely rare. Only thirteen Limited survive including a lone 1912 which was sold for $ 3.3M from a lower estimate of $ 1.4M on February 25, 2012 by RM Auctions in association with Sotheby's, lot 823.
In very good condition including its interior, it was the star lot of the car collection of Milhous brothers. This outstanding example of five-passenger tourer is a huge vehicle of more than 2 m high and 5 m long.
In very good condition including its interior, it was the star lot of the car collection of Milhous brothers. This outstanding example of five-passenger tourer is a huge vehicle of more than 2 m high and 5 m long.
1912 Rolls-Royce 'the Corgi'
2012 SOLD for £ 4.7M by Bonhams
A 1910 Rolls-Royce 40/50 hp has been bodied by Fuller Coachworks in Bath as a Pullman limousine inspired from first class railway carriages. Nicknamed 'the Fuller', it is beloved by the fans of the brand since it reappeared as a time capsule in 1954 in the estate of its original owner.
This astonishing Edwardian survivor keeps its wooden window casements, seat cloth and cushions, headliner, carpets, privacy shades and air ventilation plus a rear instrumentation compartment. It even still has the speaking tube for communicating between the compartments.
It was sold for $ 2.53M by Gooding on August 14, 2021, lot 128. It is illustrated in last position in the pre sale press release. Please watch the video shared by the auction house.
It is matching in its Edwardian style the famous 'Corgi', a more massive 1912 Double Pullman which was sold for $ 3M by Gooding in August 2007, lot 123 and for £ 4.7M on June 29, 2012 by Bonhams, lot 272.
Its coachwork by Barker with a very high roof is of Double Pullman Limousine type, a name that proves by itself that the high-end cars considered as an advantage to look like railway wagons ! It does not have a divider, so revealing that its original owner did not hire a driver.
This limousine had an exciting history in the popular imaging : it was chosen half a century later by Corgi as the model for a toy, showing to children the extravagant beauty of the Rolls-Royce cars of ancient time.
2012 auction details by Grok 4 :
At the Bonhams auction during the Goodwood Festival of Speed in West Sussex on June 29, 2012, the car far exceeded expectations. Estimated at £2 million, it sparked a intense bidding war between two anonymous telephone bidders, with increments reaching £50,000 to £100,000. After a prolonged session, it sold for a hammer price of £4.7 million, totaling £4,705,500 including fees—setting a world record for the most expensive Rolls-Royce sold at auction at the time. This equated to approximately $7.34 million USD based on exchange rates then.The auction was part of a larger event where over 80 vehicles fetched a combined £22 million, though "The Corgi" was outshone only by a 1929 Bentley "Blower" that sold for £5.04 million.
This astonishing Edwardian survivor keeps its wooden window casements, seat cloth and cushions, headliner, carpets, privacy shades and air ventilation plus a rear instrumentation compartment. It even still has the speaking tube for communicating between the compartments.
It was sold for $ 2.53M by Gooding on August 14, 2021, lot 128. It is illustrated in last position in the pre sale press release. Please watch the video shared by the auction house.
It is matching in its Edwardian style the famous 'Corgi', a more massive 1912 Double Pullman which was sold for $ 3M by Gooding in August 2007, lot 123 and for £ 4.7M on June 29, 2012 by Bonhams, lot 272.
Its coachwork by Barker with a very high roof is of Double Pullman Limousine type, a name that proves by itself that the high-end cars considered as an advantage to look like railway wagons ! It does not have a divider, so revealing that its original owner did not hire a driver.
This limousine had an exciting history in the popular imaging : it was chosen half a century later by Corgi as the model for a toy, showing to children the extravagant beauty of the Rolls-Royce cars of ancient time.
2012 auction details by Grok 4 :
At the Bonhams auction during the Goodwood Festival of Speed in West Sussex on June 29, 2012, the car far exceeded expectations. Estimated at £2 million, it sparked a intense bidding war between two anonymous telephone bidders, with increments reaching £50,000 to £100,000. After a prolonged session, it sold for a hammer price of £4.7 million, totaling £4,705,500 including fees—setting a world record for the most expensive Rolls-Royce sold at auction at the time. This equated to approximately $7.34 million USD based on exchange rates then.The auction was part of a larger event where over 80 vehicles fetched a combined £22 million, though "The Corgi" was outshone only by a 1929 Bentley "Blower" that sold for £5.04 million.
Simplex 50 HP
1
1912 Torpedo Tourer
2023 SOLD for $ 4.8M by Bonhams
In 1912 Harold Vanderbilt had built a Simplex 50 hp with an innovative custom coachwork by Quinby as an engagement gift to the champion tenniswoman Eleonora Sears. She departed from her Simplex after winning a silver trophy in a 1939 antique car event. It was sold for $ 4.8M from a lower estimate of $ 2.5M by Bonhams on January 27, 2023, lot 140.
2
1912 Toy Tonneau
2023 SOLD for $ 4.1M by Gooding
A Simplex 50 hp runabout with the 9.8 liter T-head 4 cylinder engine had been delivered new in 1914 as a gift by a Pittsburgh furnace company owner to his 24 year graduate son William. After an accident in the first year, the father observed that the car was too fast and had it re-bodied by Quinby as a four passenger Toy Tonneau.
William met by chance on the Long Island ferry Marie Elise with her 1909 50 hp Simplex. Upon arrival the two had fun to race each other. They married some years later and used the 1912 car for their honeymoon.
Pampered for 111 years overall in that family, the Simplex toy tonneau was sold for $ 4.1M from a lower estimate of $ 3M by Gooding on August 19, 2023, lot 122. It is illustrated in the pre sale press release. The car keeps its original sales contract and correspondence.
William met by chance on the Long Island ferry Marie Elise with her 1909 50 hp Simplex. Upon arrival the two had fun to race each other. They married some years later and used the 1912 car for their honeymoon.
Pampered for 111 years overall in that family, the Simplex toy tonneau was sold for $ 4.1M from a lower estimate of $ 3M by Gooding on August 19, 2023, lot 122. It is illustrated in the pre sale press release. The car keeps its original sales contract and correspondence.
An iconic American original treasured by a single family for the last 111 years, this 1912 #Simplex 50 HP Toy-Tonneau is among the finest and most desirable of all antique automobiles. #SOLD for a once-in-a-lifetime price of $4,075,000! #PebbleBeachAuctions pic.twitter.com/f9Nwz8ssmR
— Gooding & Company (@goodingandco) August 19, 2023
1913 Bugatti Type 18
2009 SOLD for € 2.5M by Bonhams
On 23 September 1913, Roland Garros was the first aviator to cross the Mediterranea. This glorious success is the achievement of his three years of passion for aviation.
At that time, between aviation and automobile, the difference is not very great. With one exception, however: luxury begins to reach the cars while it is not required for the aircrafts that only have to be functional.
In this same year 1913 Ettore Bugatti had invited Roland Garros to visit his plant in Molsheim. There, the young aviator flashed for the latest model, the Type 18. He ordered a car with coachwork by Labourdette, and he traveled several times to Alsace with his faithful Morane-Saulnier aircraft to monitor the progress of manufacturing.
This two-seater car, as sports as its first owner, is still in its original build, and is one of only three surviving copies of the Type 18. Known as Black Bess which was the name given by its second owner, it was sold for € 2.5M from a lower estimate of € 1.3M by Bonhams on February 7, 2009 after an almost centenarian career in specialized competitions and shows.
The image is shared by Wikimedia.
Attribution : By Herranderssvensson [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
At that time, between aviation and automobile, the difference is not very great. With one exception, however: luxury begins to reach the cars while it is not required for the aircrafts that only have to be functional.
In this same year 1913 Ettore Bugatti had invited Roland Garros to visit his plant in Molsheim. There, the young aviator flashed for the latest model, the Type 18. He ordered a car with coachwork by Labourdette, and he traveled several times to Alsace with his faithful Morane-Saulnier aircraft to monitor the progress of manufacturing.
This two-seater car, as sports as its first owner, is still in its original build, and is one of only three surviving copies of the Type 18. Known as Black Bess which was the name given by its second owner, it was sold for € 2.5M from a lower estimate of € 1.3M by Bonhams on February 7, 2009 after an almost centenarian career in specialized competitions and shows.
The image is shared by Wikimedia.
Attribution : By Herranderssvensson [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
1913 Isotta Fraschini Tipo IM
2019 SOLD for $ 2.65M by Gooding
Established in Milan, Isotta Fraschini offers a wide range of cars, with innovative solutions. Their participation in competitions brings prestige to the brand from 1905 in Italy and as early as 1908 in America.
The Tipo KM is revealed in 1910. With its 10.6 liter engine, it is one of the most powerful cars of its time, developing 120 hp at 1,600 rpm with a chain transmission. It is also the first to use a four-wheel braking system. 50 Tipo KM are built. 3 survive. A 1913 Four Seat Torpedo Tourer was sold for $ 1.5M including premium by Bonhams on August 15, 2008.
The Indianapolis 500-mile race was created in 1911. Its very high prize money is luring manufacturers and drivers alike. In 1913 Isotta Fraschini decides to participate. The KM exceeds the volume authorized in this competition and the TM with its 6.2 liter engine is not optimized. The brand is developing the Tipo IM with a 7.2 liter engine, developing 135 hp at 2,350 rpm.
Six IMs are built. Three of them are ready just in time for Indy. Their development had been disrupted by a strike at the factory and they were all stopped during the race by mechanical issues.
One of these three cars is modified to reinforce the faulty tank, without leaving the USA. Its participation in 1914 Indy ended with a dramatic spinout in which it ejected the pilot Ray Gilhooley and his mechanic without hurting them before landing on its four wheels. This high-flying figure is then called a gilhooley.
Its first private owner died of pneumonia at the age of 20. The car is locked in the garage for forty years by his inconsolable parents. It has later maintained through a smart restoration a very good original condition including the frame, the engine, the gearbox and much of the bodywork in its 1914 configuration .
It was sold for $ 2.65M by Gooding on August 16, 2019, lot 026. Its spectacular state of operation is demonstrated on the video shared by the auction house. Only one other Tipo IM is surviving.
The Tipo KM is revealed in 1910. With its 10.6 liter engine, it is one of the most powerful cars of its time, developing 120 hp at 1,600 rpm with a chain transmission. It is also the first to use a four-wheel braking system. 50 Tipo KM are built. 3 survive. A 1913 Four Seat Torpedo Tourer was sold for $ 1.5M including premium by Bonhams on August 15, 2008.
The Indianapolis 500-mile race was created in 1911. Its very high prize money is luring manufacturers and drivers alike. In 1913 Isotta Fraschini decides to participate. The KM exceeds the volume authorized in this competition and the TM with its 6.2 liter engine is not optimized. The brand is developing the Tipo IM with a 7.2 liter engine, developing 135 hp at 2,350 rpm.
Six IMs are built. Three of them are ready just in time for Indy. Their development had been disrupted by a strike at the factory and they were all stopped during the race by mechanical issues.
One of these three cars is modified to reinforce the faulty tank, without leaving the USA. Its participation in 1914 Indy ended with a dramatic spinout in which it ejected the pilot Ray Gilhooley and his mechanic without hurting them before landing on its four wheels. This high-flying figure is then called a gilhooley.
Its first private owner died of pneumonia at the age of 20. The car is locked in the garage for forty years by his inconsolable parents. It has later maintained through a smart restoration a very good original condition including the frame, the engine, the gearbox and much of the bodywork in its 1914 configuration .
It was sold for $ 2.65M by Gooding on August 16, 2019, lot 026. Its spectacular state of operation is demonstrated on the video shared by the auction house. Only one other Tipo IM is surviving.
An early Italian masterpiece designed by the great engineer Giustino Cattaneo and one of the finest and most original pre-WWI racing cars in existence: the 1913 Isotta Fraschini Tipo IM, has just SOLD for an incredible $2,645,000! #GoodingPebble pic.twitter.com/SJLdXbTTFd
— Gooding & Company (@goodingandco) August 17, 2019
1914 Peugeot L45
2017 SOLD for $ 7.3M by Bonhams
The quarrel had been lasting in the Peugeot family between supporters and opponents of the automotive industry to the point that the activity had been split into two independent companies. After the death of Eugène, his sons are finally interested in the automobile and create the brand Lion-Peugeot. Even after the merger of the two companies in 1910, some reluctance persists. The Peugeot racing team receives internally the derogatory nickname of Charlatans.
After a first experience in engine design for the navy, the young engineer Ernest Henry was hired by Peugeot in 1911. He joined the Charlatans team where he listened to the innovative ideas of the pilots.
Henry conceived a synthesis of two techniques : the double overhead camshaft and the four valves per cylinder. At that time the organizers of the competitions were managing to limit the volumes. The Peugeot cars equipped with the engine designed by Henry are the L76 (7.6 liters) and the L3 (3 liters) in 1912, the L56 (5.6 liters) in 1913 and the L45 (4.5 liters) in 1914. In a ultimate challenge to the traditionalists of the company this L is for Lion.
Thanks to these innovations, the Peugeots of the Charlatans have a lighter chassis and a better handling. They begin to dominate the ACF competitions in France and then the 500 miles of Indianapolis.
The Peugeot-Henry engine is so far ahead of its competitors that the organizers of Indianapolis, fearing that the war in Europe reduces the appeal of their event, commission an American manufacturer to build replicas. Through that following Peugeot is the precursor of all modern car engines.
Two of these Peugeot cars survive. On November 11, 2017, Bonhams sold an L45 in an authenticity which is pitstanding for a car of that time. Its chassis and engine are number 1 and the bodywork is original. Thanks to a progress in the technology of the tires it was timed at 165 km/h in 1949, an unprecedented speed for a car manufactured before the First World War.
This L45 was sold for $ 7.3M from a lower estimate of $ 3M, lot 408. It was filmed in operation by a spectator at the 2011 Goodwood Festival of Speed. This video is shared on YouTube.
After a first experience in engine design for the navy, the young engineer Ernest Henry was hired by Peugeot in 1911. He joined the Charlatans team where he listened to the innovative ideas of the pilots.
Henry conceived a synthesis of two techniques : the double overhead camshaft and the four valves per cylinder. At that time the organizers of the competitions were managing to limit the volumes. The Peugeot cars equipped with the engine designed by Henry are the L76 (7.6 liters) and the L3 (3 liters) in 1912, the L56 (5.6 liters) in 1913 and the L45 (4.5 liters) in 1914. In a ultimate challenge to the traditionalists of the company this L is for Lion.
Thanks to these innovations, the Peugeots of the Charlatans have a lighter chassis and a better handling. They begin to dominate the ACF competitions in France and then the 500 miles of Indianapolis.
The Peugeot-Henry engine is so far ahead of its competitors that the organizers of Indianapolis, fearing that the war in Europe reduces the appeal of their event, commission an American manufacturer to build replicas. Through that following Peugeot is the precursor of all modern car engines.
Two of these Peugeot cars survive. On November 11, 2017, Bonhams sold an L45 in an authenticity which is pitstanding for a car of that time. Its chassis and engine are number 1 and the bodywork is original. Thanks to a progress in the technology of the tires it was timed at 165 km/h in 1949, an unprecedented speed for a car manufactured before the First World War.
This L45 was sold for $ 7.3M from a lower estimate of $ 3M, lot 408. It was filmed in operation by a spectator at the 2011 Goodwood Festival of Speed. This video is shared on YouTube.
1914 #Peugeot L45 Grand Prix 2 Seater, Chassis no. 1, Engine no. 1 - #Bothwell Collection now online- Nov. 11 in #LA https://t.co/OY1MaNkVhz pic.twitter.com/tJhZDARuQ3
— Bonhams (@bonhams1793) October 11, 2017
1914 Mercer 35J Raceabout
2023 SOLD for $ 4.8M by Gooding
The Mercer Automobile Company took its name in 1909 from a county in New Jersey, thereby masking that it was led by the Roebling family. Forty years earlier, John Roebling had been the designer of the Brooklyn Bridge, one of the most daring engineering projects of his time.
Created in 1911 for racing as a competitor to the Ford T Raceabout, the Type 35R is equipped with a 4.8 liter Mercer engine in four cylinders arranged in T head. With a great power to weight ratio designed by the chief engineer of the brand, this model won many races thanks to its bold design. Relatively light, it could reach 140 km/h.
The 35R Raceabout has a low center of gravity through the position of the engine and of the seat, offering a sporty position of the driver with a very long steering column.
The Raceabout is stripped of any equipment that is not necessary for speed and endurance, also canceling all weather protection.
Mercer also offers the 35K Runabout which is the road version of the much stripped racing model 35R Raceabout. Targeting speed and comfort in travel, it embedded the equipment that were superfluous in competition such as windshield, top and doors. The hood, radiator, front fender, external gearshift and short wheelbase chassis are the same as for the Raceabout but the highly sporting steering column has been slightly raised for the comfort of the driver.
Both models were so close from one another that most of the original deluxe Runabouts have been later converted by collectors to the spectacular Raceabout when they became obsolete for the road.
On August 16, 2014, RM Auctions sold for $ 2.53M a very early Mercer Type 35, lot 235. Please watch the video shared by the auction house. Originally delivered in the road going Runabout configuration, it has no ancient racing history. It has been upgraded into a Raceabout 35R in 1945-1946, twenty years after the termination of the Mercer brand.
A 1912 raceabout fitted with an original 35C T head engine was acquired in 1941 by the race promoter Alec Ulmann who drove it to victory at the very first racing event of the Sports Car Club of America. It was sold for $ 1.35M by Gooding Christie's on September 20, 2025, lot 82 illustrated in the pre sale press release.
A car considered as the latest surviving original 1913 Mercer 35 Runabout was sold for $ 2.4M by Bonhams on May 20, 2021, lot 142.
In 1913 with the model 35J, the four speed gearbox supersedes the three speed.
A 35J Raceabout made in 1914 had surfaced in 1936 in two old timer car events, driven on loan by former Mercer factory team drivers Ralph De Palma and Barney Oldfield. Coming from the half a century ownership of a prominent collector of brass era vehicles, it was sold for $ 4.8M from a lower estimate of $ 3M by Gooding on August 18, 2023, lot 27. It is illustrated in the pre sale press release of the auction house.
A Mercer 35J delivered from new in 1913 as a Raceabout passed at Broad Arrow on August 15, 2024, lot 248. Please watch the video shared by the auction house where it is narrated and demonstrated in working condition by the consignor after 65 years in his family. The previous owner had pioneered in the 1940s the Mercer Club and the Antique Automobile Club of America.
In 1914 Mercer terminates its racing program after an accident in a road race, ending by the way its highly effective T-head engine.
Created in 1911 for racing as a competitor to the Ford T Raceabout, the Type 35R is equipped with a 4.8 liter Mercer engine in four cylinders arranged in T head. With a great power to weight ratio designed by the chief engineer of the brand, this model won many races thanks to its bold design. Relatively light, it could reach 140 km/h.
The 35R Raceabout has a low center of gravity through the position of the engine and of the seat, offering a sporty position of the driver with a very long steering column.
The Raceabout is stripped of any equipment that is not necessary for speed and endurance, also canceling all weather protection.
Mercer also offers the 35K Runabout which is the road version of the much stripped racing model 35R Raceabout. Targeting speed and comfort in travel, it embedded the equipment that were superfluous in competition such as windshield, top and doors. The hood, radiator, front fender, external gearshift and short wheelbase chassis are the same as for the Raceabout but the highly sporting steering column has been slightly raised for the comfort of the driver.
Both models were so close from one another that most of the original deluxe Runabouts have been later converted by collectors to the spectacular Raceabout when they became obsolete for the road.
On August 16, 2014, RM Auctions sold for $ 2.53M a very early Mercer Type 35, lot 235. Please watch the video shared by the auction house. Originally delivered in the road going Runabout configuration, it has no ancient racing history. It has been upgraded into a Raceabout 35R in 1945-1946, twenty years after the termination of the Mercer brand.
A 1912 raceabout fitted with an original 35C T head engine was acquired in 1941 by the race promoter Alec Ulmann who drove it to victory at the very first racing event of the Sports Car Club of America. It was sold for $ 1.35M by Gooding Christie's on September 20, 2025, lot 82 illustrated in the pre sale press release.
A car considered as the latest surviving original 1913 Mercer 35 Runabout was sold for $ 2.4M by Bonhams on May 20, 2021, lot 142.
In 1913 with the model 35J, the four speed gearbox supersedes the three speed.
A 35J Raceabout made in 1914 had surfaced in 1936 in two old timer car events, driven on loan by former Mercer factory team drivers Ralph De Palma and Barney Oldfield. Coming from the half a century ownership of a prominent collector of brass era vehicles, it was sold for $ 4.8M from a lower estimate of $ 3M by Gooding on August 18, 2023, lot 27. It is illustrated in the pre sale press release of the auction house.
A Mercer 35J delivered from new in 1913 as a Raceabout passed at Broad Arrow on August 15, 2024, lot 248. Please watch the video shared by the auction house where it is narrated and demonstrated in working condition by the consignor after 65 years in his family. The previous owner had pioneered in the 1940s the Mercer Club and the Antique Automobile Club of America.
In 1914 Mercer terminates its racing program after an accident in a road race, ending by the way its highly effective T-head engine.
1914 Stutz Bearcat Series 4E
2021 SOLD for $ 2.9M by Gooding
There was indeed some excitement at Indianapolis in 1911 around the Motor Speedway constructed two years earlier : the inaugural Indianapolis 500 was being prepared. A local manufacturer of automobile parts took his share from the event.
Harry C. Stutz had founded in 1910 the Stutz Auto Parts company to produce a transaxle. He managed to enter a fully grown car of his own in the first Indy 500. Driven by Gil Andersen under the new brand name Ideal Motor Car company, his Bear Cat ranked 11th from only 13 that finished the race. He narrated that the car had been built in less than five weeks and coined the appealing slogan 'the car that made good in a day'.
Having demonstrated that his powerful and sturdy machine could compete in speed and endurance with Marmon, Mercer and others, HC Stutz changed the brand to his personal name in 1913. His two-seat model, the Stutz Bearcat, went under successive series with a continuous improvement.
A 1914 Series E Bearcat was sold for $ 1.38M by Gooding in August 2008, lot 45. In working condition with less than 26,000 miles recorded from new, it has the Wisconsin 390 cubic inches four cylinder T-Head engine and is rated at 60 hp.
Another 1914 Series E Bearcat with the same engine model as the example above was sold twice by Gooding : for $ 715K in August 2006, lot 29, and for $ 2.9M on August 14, 2021, lot 118. It is illustrated in third position in the pre-sale press release.
In 1936 it had won a revival of the Vanderbilt cup for veteran cars, driven to that victory by the winner of the 1911 Vanderbilt. Its main competitors had been a famous Locomobile and a Mercer Raceabout. It also participated to the 1940 New York World's Fair.
Harry C. Stutz had founded in 1910 the Stutz Auto Parts company to produce a transaxle. He managed to enter a fully grown car of his own in the first Indy 500. Driven by Gil Andersen under the new brand name Ideal Motor Car company, his Bear Cat ranked 11th from only 13 that finished the race. He narrated that the car had been built in less than five weeks and coined the appealing slogan 'the car that made good in a day'.
Having demonstrated that his powerful and sturdy machine could compete in speed and endurance with Marmon, Mercer and others, HC Stutz changed the brand to his personal name in 1913. His two-seat model, the Stutz Bearcat, went under successive series with a continuous improvement.
A 1914 Series E Bearcat was sold for $ 1.38M by Gooding in August 2008, lot 45. In working condition with less than 26,000 miles recorded from new, it has the Wisconsin 390 cubic inches four cylinder T-Head engine and is rated at 60 hp.
Another 1914 Series E Bearcat with the same engine model as the example above was sold twice by Gooding : for $ 715K in August 2006, lot 29, and for $ 2.9M on August 14, 2021, lot 118. It is illustrated in third position in the pre-sale press release.
In 1936 it had won a revival of the Vanderbilt cup for veteran cars, driven to that victory by the winner of the 1911 Vanderbilt. Its main competitors had been a famous Locomobile and a Mercer Raceabout. It also participated to the 1940 New York World's Fair.
A genuine pre-1915 example, this 1914 #Stutz 4E Bearcat participated in landmark events, such as the 1936 Vanderbilt Cup and the final ARCA race at the 1940 New York World’s Fair. #PebbleBeachAuctions
— Gooding & Company (@goodingandco) July 9, 2021
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