2020 to now

Except otherwise stated, all results include the premium.
​See also : Nobel medals  Russia and Eastern Europe  Jewels  Pink diamond  Blue diamond   Jewels II  Dinosaur  Cars. Ferrari  Hypercars  ​Cars of the 2020s

Special Report
Technological Advancement in Gem Mining

Technological advancements have significantly transformed gem mining, encompassing diamonds, rubies, sapphires, and other colored gemstones. These innovations focus on enhancing efficiency, safety, sustainability, and precision across exploration, extraction, processing, and traceability. Driven by Industry 4.0 principles, including automation and digital tools, the sector has shifted from labor-intensive methods to data-driven, mechanized operations. While diamond mining has seen more widespread adoption due to larger-scale operations, similar technologies are increasingly applied to colored gem mining in regions like Mozambique, Myanmar, and Madagascar. Below, I outline key advancements, drawing from recent developments.
Exploration and Surveying
  • Drones and Aerial Mapping: Drones equipped with geophysical sensors provide real-time 3D mapping of mining sites, even in low-light underground environments, enabling quick surveys of remote or hazardous areas. They identify gem-bearing deposits like kimberlite pipes for diamonds or alluvial zones for sapphires, reducing manual scouting risks. For instance, companies like Exyn Technologies use autonomous drones for hyper-accurate mapping, which can apply to ruby mines in Myanmar by pinpointing optimal excavation spots.
  • Airborne SQUID Technology: Superconducting Quantum Interference Devices (SQUID) detect magnetic anomalies from aircraft, identifying kimberlite formations in challenging terrains like South Africa's Northern Cape. This has revolutionized diamond exploration by confirming hidden deposits non-invasively.
  • AI for Deposit Prediction: Machine learning algorithms analyze geological data to predict kimberlite bodies or gem locations, using studies of mineralization and host rocks. ALROSA's methodology, for example, forecasts local diamond sources, potentially adaptable for sapphire vein detection in Kashmir.
Extraction and Operations
  • Autonomous Vehicles and Automation: Self-driving haul trucks and rail systems operate 24/7 with lower costs (up to 15% reduction) and added safety, as seen in Rio Tinto's Pilbara fleet where 20% of trucks are autonomous. In gem mining, this minimizes human exposure in unstable ruby or sapphire tunnels, with subterranean vehicles handling ore transport in diamond operations.
  • Robotics and Non-Explosive Techniques: Robots perform precise extraction in high-risk areas, while tunnel-boring machines and water jetting replace explosives for ore fragmentation. At South Africa's Star Diamond Mine, water jetting boosts recovery grades from 40 to 55 carats per hundred tons by efficiently mucking ore and preserving large stones.
  • Digital Twinning: Virtual replicas of mine ecosystems, powered by IoT sensors, simulate operations for predictive planning. This assesses geological impacts and optimizes layouts in sapphire or ruby mines, enhancing decision-making without physical trials.
Processing and Post-Extraction
  • XRT Sorting Machines: X-Ray Transmission (XRT) technology sorts ore to recover larger diamonds from kimberlite, as used at Australia's Merlin Mine. Low-water automated systems enable selective waste rejection, applicable to colored gems like emeralds by improving efficiency and reducing environmental impact.
  • CAD/CAM and 3D Printing: Computer-Aided Design/Manufacturing allows intricate gem cuts previously impossible, with 3D printing producing custom tools onsite for rapid repairs in remote mines. This is crucial for polishing sapphires or rubies, ensuring consistency.
  • Spectroscopy and X-Ray Fluorescence: These tools analyze chemical composition for grading, detecting treatments in gems like heated rubies, replacing manual methods for faster, accurate certification.
Safety, Training, and Sustainability
  • Virtual Reality (VR): Immersive simulations train workers on machinery and site navigation safely, cutting costs and risks. In gem mining, VR replicates underground diamond shafts or ruby extraction scenarios.
  • AI and Selective Mining: AI halves task times by guiding exploration and automating equipment, while selective leaching treats low-grade ores with minimal waste. This promotes eco-friendly practices, aligning with zero-waste goals in the minerals sector.
  • Overall Digital Transition: Industry 4.0 integrates these for energy-efficient, selective operations, though adoption lags in conservative mining firms.
AdvancementApplication in Gem MiningImpact
Drones & 3D Mapping : Surveying deposits for diamonds/sapphires
Faster, safer site assessment; reduced manual labor
Autonomous Vehicles : Ore transport in ruby/diamond mines
24/7 operations; 15% cost reduction
AI Prediction : Locating kimberlite or gem veins
Precise exploration; minimized waste
XRT Sorting : Recovering large stones from ore
Higher recovery rates (e.g., 40-55 cpht)
VR Training : Simulating extraction processes
Enhanced safety; lower training costs
Digital Twinning : Virtual mine simulations
Better planning; sustainability improvements

​These advancements not only boost productivity but also address ethical concerns by reducing environmental footprints and improving worker safety, with ongoing integration in both large-scale diamond operations and smaller colored gem artisanal mines.

2020 The Eternal Pink by Diacore
2023 SOLD for $ 35M by Sotheby's

The Fancy Vivid Purplish Pink is a Type IIa pink with shades of purple. A multi-faceted cut improves the displaying of both colors and of their mingling. A Fancy vivid purplish pink internally flawless weighing 10.64 carats was sold for HK $ 156M by Sotheby's on October 7, 2019, lot 1820.

The Eternal Pink is a cushion mixed-cut Fancy Vivid Purplish Pink weighing 10.57 carats in an Internally Flawless clarity. The GIA is describing it as a stunning specimen, attesting an intense color saturation. Similar colors were found in much smaller diamonds in the now closed Argyle mine in Australia.

It had been cut by Diacore in New York City from a 23.78 carat rough discovered in 2019 in Botswana.

Flanked by two diamonds on a ring, it was sold for $ 35M by Sotheby's on June 8, 2023, lot 62. It is a price per carat of US $ 3.3M.

History of the Eternal Pink Diamond
The Eternal Pink diamond's documented history begins with its discovery as a rough stone in 2019. It was mined by De Beers at the Damtshaa mine in Botswana, weighing 23.78 carats in its raw form. (One source notes a slight variation of 23.87 carats, but 23.78 is the most consistently reported.) The rough diamond was then acquired by Diacore, a renowned diamond manufacturer, which spent over six months meticulously cutting and polishing it into a 10.57-carat cushion brilliant-cut gem. This process reduced its weight by more than half to achieve optimal color saturation, clarity, and faceting.
The diamond was graded by the Gemological Institute of America (GIA) as Fancy Vivid Purplish-Pink, Type IIa (indicating high purity with no detectable nitrogen or boron), and Internally Flawless—a rare combination that enhances its value. It was named "The Eternal Pink" and unveiled by Sotheby's in March 2023 as part of their Magnificent Jewels auction series. Prior to the sale, it toured globally, including exhibitions in Hong Kong, Dubai, Singapore, Taipei, Geneva, and London, generating significant buzz among collectors.
​On June 8, 2023, it was auctioned at Sotheby's in New York, fetching $34.8 million after intense bidding—falling just short of its $35 million high estimate but setting a world record price per carat of approximately $3.3 million for a Fancy Vivid Purplish-Pink diamond. The buyer remains anonymous, as is common in high-profile gem sales, and no public information has emerged about subsequent ownership or resales as of early 2026. This sale occurred amid a surge in demand for rare colored diamonds, following the closure of Australia's Argyle mine in 2020, which had been the primary source of pink diamonds globally (though the Eternal Pink originated from Botswana). No major events or updates regarding the diamond have been reported since the auction, and its record price per carat for this color category appears to still stand.
Rarity of Its Color
Fancy Vivid Purplish-Pink diamonds like the Eternal Pink are extraordinarily rare, representing a tiny fraction of all natural diamonds. Pink diamonds in general make up less than 0.01% of global diamond production, with their color resulting from intense geological pressure that distorts the crystal lattice during formation—rather than from impurities like nitrogen or boron in most other colored diamonds. The "Fancy Vivid" grade denotes the highest level of color saturation and intensity, which is exceptionally uncommon; for instance, a 2022 GIA study indicated that only about 2% of pink Type IIa diamonds qualify as Fancy Vivid. The purplish modifier adds further scarcity, as it combines pink's warmth with subtle purple undertones, making such stones highly sought after. Stones exceeding 10 carats in this category are virtually unheard of outside major auctions, and those with internal flawlessness amplify the rarity exponentially. Overall, pink diamonds rank second only to red diamonds in terms of fancy color rarity, and with major pink diamond mines depleted, future discoveries of comparable quality are expected to be even fewer.

Nota : the auction catalogue confirms that the diamond was discovered in 2019, not in 2020 as found by Grok.

​2021 The Williamson Pink Star
2022 SOLD for HK$ 450M by Sotheby's

The open pit Williamson diamond mine was discovered in 1940 in Tanganyika, later Tanzania, by its namesake first owner. Locally known as the Mwadui mine, it is one of the best diamond mines outside of South Africa.

The Williamson is famous for its high quality pink diamonds. A virtually flawless pink cut down to 23.6 carats was presented in 1947 by Williamson to Princess Elizabeth at her wedding with Prince Philip.  Assembled by Cartier as the centre of a jonquil shaped brooch, it was frequently pinned on Her Majesty's coat.

On October 7, 2022, Sotheby's sold for HK $ 450M the Williamson Pink Star, lot 1115, which is $ 5M per carat. Please watch the video shared by the auction house.

Strongly saturated, it is referred by the auction house as one of the purest and pinkest diamonds. Weighing 11.15 carats, it is the second biggest internally flawless fancy vivid pink ever listed at auction. It was cushion cut by Diacore from a 32 carat rough diamond found at the Williamson mine.

It is assembled on a 18 karat white and pink gold ring in a surrounding of small pink and white diamonds.

History of the Williamson Pink Star

The Williamson Pink Star is an exceptional 11.15-carat cushion-shaped Fancy Vivid Pink diamond, graded by the Gemological Institute of America (GIA) with the highest color saturation for pink diamonds, Internally Flawless clarity, and classified as Type IIa for its chemical purity and lack of nitrogen impurities. Its vivid pink hue—often described as "bubblegum" pink—arises from plastic deformation in the crystal lattice during formation, a rare phenomenon with no confirmed trace elements like manganese involved, contrary to early theories. Among pink diamonds, which represent fewer than 5% of colored diamonds (themselves less than 3% of all diamonds graded by GIA), those exceeding 10 carats with Fancy Vivid grading are extraordinarily scarce; of 1,000 pink diamonds examined by GIA between 2008 and 2016, 83% weighed under 1 carat.
The diamond originates from the Williamson mine (also known as the Mwadui mine) in Tanzania, discovered in 1940 by Canadian geologist Dr. John Thorburn Williamson. This alluvial deposit became renowned for producing high-quality pink diamonds, including the historic 23.6-carat Williamson Pink diamond—a 54.5-carat rough cut into a round brilliant and presented by Williamson as a wedding gift to then-Princess Elizabeth (later Queen Elizabeth II) in 1947. The mine, Tanzania's first diamond operation and still active under Petra Diamonds' ownership since 2009, has yielded over 19 million carats total, though large pink roughs remain rare.
The Williamson Pink Star began as a 32.32-carat rough unearthed at the Williamson mine (exact discovery date undisclosed in public records). It was acquired and meticulously cut by Diacore (formerly the Steinmetz Diamond Group), a leading diamond manufacturer known for handling exceptional colored stones, including the Pink Star. The cutting process, which reduced the rough by more than 65% to enhance color saturation and achieve flawless clarity, resulted in the final 11.15-carat cushion mixed-cut form. GIA experts have praised it as "among the rarest of all gemstones," noting the need for an inherently strong body color in the rough to attain Fancy Vivid grading at this size, combined with its Internally Flawless clarity—a "special combination." Prior to its auction debut, the diamond remained in private hands with no documented public exhibitions or ownership changes, though its name honors the Williamson mine's legacy. It headlined a single-lot auction at Sotheby's Hong Kong on October 5, 2022, amid high anticipation in a market favoring rare colored diamonds. Bidding, conducted live with telephone and online participants, lasted about two minutes and culminated in a hammer price of HK$453.2 million (approximately $57.7 million USD), including fees, to an anonymous private collector advised by Sotheby's in Boca Raton, Florida. This sale established a new world auction record for the price per carat of any diamond, jewel, or gemstone at over $5.18 million per carat, surpassing previous benchmarks like the Winston Pink Legacy ($50.3 million for 18.96 carats in 2018) while ranking as the second-most valuable jewel ever auctioned, behind the CTF Pink Star ($71.2 million in 2017).
As of January 2026, the Williamson Pink Star remains in the anonymous buyer's private collection, with no subsequent auctions, exhibitions, or ownership transfers reported, solidifying its status among iconic pink diamonds like the Darya-i-Nur, Noor-ul-Ain, and Agra.

The Williamson Pink Star diamond was cut and polished by Diacore in 2022, following the company's purchase of the 32.32-carat rough in December 2021. (Note that an earlier reference in some sources to it being cut in 1947 appears to be a confusion with the separate Williamson Pink diamond gifted to Queen Elizabeth II.)
​Its earliest public appearance was on August 31, 2022, when Sotheby's unveiled it in London as part of the pre-auction tour.​

2021 The De Beers Cullinan Blue by Diacore
2022 SOLD for HK$ 450M by Sotheby's

The De Beers Blue, a fancy vivid blue weighing 15.10 carats, is the largest vivid blue made available at auction and the largest internally flawless step cut diamond graded by the GIA. Its stone of about 40 carats has been extracted in 2021 by De Beers in their Cullinan mine.  

It is bigger and clearer than the rectangular cut VVS1 14.62 carat Oppenheimer Blue, sold for CHF 57M by Christie's on May 18, 2016. It has the same internally flawless clarity as the cushion cut 12.03 carats of the Blue Moon, remarkable for its 20 second phosphorescent effect after exposure to UV light, sold for CHF 49M by Sotheby's on November 11, 2015.

The step cut, rectangular cut and emerald cut are the best suited to display the perfection of the gem, revealing any defect without pity and displaying the color in its evenly saturated beauty while optimizing the light reflection.

This masterwork of nature and craftsmanship was sold for HK$ 450M by Sotheby's on April 27, 2022, lot 1800.

​Grok thought :

Quote
Sotheby's @Sothebys Feb 16, 2022
At 15.10 carats, the rare @debeersgroup Cullinan Blue Diamond is the largest vivid blue diamond ever to appear at auction and the largest internally flawless step cut vivid blue diamond that the Gemological Institute of America (GIA) has ever graded. https://bit.ly/3Bnldv0
  • Sotheby's post from February 2022 promotes the 15.10-carat Cullinan Blue Diamond as the largest vivid blue diamond ever auctioned, GIA-graded internally flawless in a rare step cut, sourced from De Beers' historic Cullinan mine in South Africa.
  • The accompanying image captures the gem's electric blue hue and exceptional transparency against a dark backdrop, evoking its $3.8 million per-carat value driven by boron impurities that tint only 0.02% of diamonds blue.
  • Auctioned in Hong Kong on April 27, 2022, it fetched $57.5 million—nearly matching the 2016 Oppenheimer Blue record—highlighting how vivid blues command premiums up to 20 times colorless diamonds, per GIA color grading data.

​2021 Dmitry Muratov Nobel Peace Prize
2022 SOLD for $ 103M by Heritage

In 1993 Mikhail Gorbachev used the money from his 1990 Nobel Peace prize to help founding an independent Russian newspaper, the Novaya Gazeta. The key personality for this operation is Dmitry Muratov, editor in chief from 1995 excepted a two year hiatus from 2017.

It is indeed not a comfortable task. From 2000 to 2009 six of its journalists including two women have been killed in a direct following of their professional investigations.

The 2021 Nobel Peace prize was shared between the Filipino journalist Maria Ressa and Muratov "for their efforts to safeguard freedom of expression, which is a precondition for democracy and lasting peace."

During the Russian-Ukrainian war, Muratov decided on March 22, 2022 to sell his medal to support UNICEF's humanitarian response for children in Ukraine and neighboring countries.

It was sold for $ 103M in a single lot auction operated by Heritage on June 20 which is also the World Refugee Day. The bidding was opened on June 1 which is Children's Day in Ukraine. The event is approved by the Norwegian Nobel Institute as a "generous act of humanitarianism very much in the spirit of Alfred Nobel". Please watch the video of an interview of Muratov about that project, shared by the auction house.

A precedent is the sale by Niels Bohr of his Nobel Prize in Physics medal to benefit Finnish relief during the Second World War.

The Russian edition of the Novaya Gazeta was suspended on March 28, 2022  after two warnings from the Russian agency in charge of the control of the communication. Muratov was subsequently splashed by an assailant in the eyes with a mixture of red paint and acetone.

Grok thought :

Quote
AFP News Agency @AFP Jun 21, 2022
#UPDATE Dmitry Muratov, the Russian editor-in-chief of the independent newspaper Novaya Gazeta, has auctioned off his Nobel Peace Prize gold medal for a whopping $103.5 million. All of the proceeds will go to UNICEF's Humanitarian Response for Ukrainian Children Displaced by War
  • AFP's post updates a breaking news thread on Russian journalist Dmitry Muratov's auction of his 2021 Nobel Peace Prize medal, which fetched a record $103.5 million from an anonymous bidder, far surpassing the $5 million he hoped for.
  • The proceeds fully support UNICEF's aid for over 5 million Ukrainian children displaced by Russia's invasion, including refugees in Russia, with Muratov selecting the agency for its transparent reporting and non-political humanitarian focus.
2021 Nobel prize to Muratov. Define his influence on the improvement of Peace and tell why he sold his Nobel medal.

Dmitry Muratov, a Russian journalist and editor-in-chief of the independent newspaper Novaya Gazeta, was co-awarded the 2021 Nobel Peace Prize alongside Filipino journalist Maria Ressa. The prize recognized their efforts to safeguard freedom of expression, which the Nobel Committee described as a precondition for democracy and lasting peace.
Muratov's influence on improving peace stems primarily from his leadership at Novaya Gazeta, one of Russia's last major independent media outlets, where he has championed investigative journalism exposing corruption, human rights abuses, and abuses of power. This work has promoted transparency, accountability, and democratic values in a challenging environment, often at great personal risk—six of his colleagues at the newspaper have been murdered. By defending press freedom against state suppression, Muratov has contributed to broader global efforts to prevent conflict through informed public discourse and resistance to authoritarianism. His actions, including suspending Novaya Gazeta's operations in March 2022 amid Kremlin crackdowns following Russia's invasion of Ukraine, underscore his commitment to ethical journalism as a tool for peace.
​Muratov auctioned his Nobel Peace Prize medal in June 2022 for a record $103.5 million, with all proceeds directed to UNICEF to support humanitarian relief for Ukrainian child refugees and their families displaced by the ongoing war. He initiated the sale to provide these children with "a chance for a future" amid the crisis, marking him as the first living Nobel laureate known to sell their medal for such a cause.

Special Report
COVID era Bubble and drop for Sport cards and Digital art

The COVID-era bubble (primarily 2020–early 2022) affected both sports cards (physical trading cards of athletes) and NFT-supported digital art (non-fungible tokens tied to digital artworks, collectibles, or media) in strikingly similar ways, as both were fueled by pandemic conditions: stimulus checks, stay-at-home boredom, easy online access to marketplaces, speculative investing, social media hype (TikTok/YouTube for cards, Twitter/Discord for NFTs), and a broader "alternative asset" frenzy alongside crypto surges. Both saw explosive growth followed by sharp corrections, but the trajectories, drivers, severity of drops, and current (February 2026) states differ notably.
​Similarities in the Bubble Phase (2020–2022 Peak)
  • Rapid escalation: Sports cards saw modern rookies (e.g., LeBron James RPA, Tom Brady Contenders) and vintage icons (e.g., 1952 Mickey Mantle) hit record highs, with sales like $5.2M for a LeBron RPA (2021) and $12.6M for a Mantle (2022). NFT digital art exploded with Beeple's "Everydays: The First 5000 Days" at $69.3M (Christie's, March 2021), Pak's "Merge" at $91.8M, and profile-picture collections like Bored Ape Yacht Club (BAYC) and CryptoPunks reaching floor prices in the hundreds of thousands (e.g., BAYC peaks ~$400K+ per ape).
  • Market volume surges: NFT trading hit ~$17–25B in 2021 and peaked around $57B in 2022; sports card sales boomed (e.g., auction houses like Goldin doubled revenues), with the overall collectibles market nearing or exceeding pre-1990s highs.
  • Speculative drivers: FOMO, celebrity endorsements (athletes/influencers for cards; musicians/celebrities for NFTs), and perceptions as inflation hedges or "new asset classes." Both benefited from crypto ties (NFTs directly; some card platforms experimented with blockchain).
  • Accessibility boom: Online marketplaces (eBay, PWCC/Goldin for cards; OpenSea for NFTs) lowered barriers, drawing in new retail investors.
Similarities in the Drop (2022–2023+ Correction)
  • Sharp declines: Both markets corrected as economic factors hit (rising interest rates, crypto winter, reduced stimulus), speculation faded, and liquidity dried up. Modern/high-speculation items suffered most (e.g., unproven player cards or hyped NFT projects lost 70–95%+).
  • Broader context: Tied to crypto downturns (NFTs more directly) and post-pandemic normalization.
Key Differences
  • Severity and persistence of the crash:
    • Sports cards: Dropped significantly (e.g., Card Ladder CL50 index -23% in 2022, -9% in 2023; modern cards often 70–80% off peaks, like LeBron examples from $300K+ to <$50K). But the correction was more moderate and stabilizing by 2024–2026—vintage icons (Mantle, Ruth, Jordan rookies) held or even rose above 2021 levels in some cases, with high-end auction volume down but blue-chip demand resilient. Overall market size grew to ~$11.5B in 2024 projections toward $23B+ by 2034, with consolidation (e.g., Fanatics/Topps) and steady collector interest.
    • NFT digital art: Far more devastating—trading volume collapsed 90–95%+ from 2021–2022 peaks (e.g., from billions monthly to hundreds of millions; total market cap from ~$16–17B peak to ~$2.5–2.6B by late 2025). Floor prices for BAYC/CryptoPunks down 70–95% (e.g., BAYC from $400K to ~$40K range, CryptoPunks floor ~78% off peak). Many projects became near-worthless; 95%+ had minimal activity by 2023. Art-focused NFTs held slightly better but still saw massive losses.
  • Recovery and maturity by 2026:
    • Sports cards: Stabilized and showing signs of maturation/rebound. Vintage cards often outperform peaks; modern blue-chips (Mahomes, LeBron) hold premiums; no full "crash" in 2026—some analysts discuss potential upside from athlete performance or micro-trends. The hobby remains strong with physical tangibility, grading authenticity, and cultural nostalgia.
    • NFTs/digital art: Deeper "crypto winter" scars; market cap low (~$2.5B in late 2025), volumes down sharply, with emphasis shifting from speculation to utility (e.g., access perks, communities, real-world integration). Some recovery signs in 2025–2026 (e.g., select projects up, art NFTs gaining in institutional collections like Centre Pompidou), but far from 2021 hype—often described as "maturation" after bubble burst, with digital art share in collections rising (3% to 13% in some surveys) but prices subdued.
  • Fundamental drivers:
    • Sports cards: Tied to tangible scarcity, athlete legacies, grading (PSA/BGS), and physical ownership—more "proven" collectible class with historical cycles (e.g., 1990s boom/bust recovery).
    • NFTs: Blockchain-native, crypto-dependent (Ethereum gas fees, wallet volatility), perceived as speculative "JPEGs" by critics; utility evolved post-crash but initial hype was unsustainable.
In summary, both experienced classic speculative bubbles amplified by COVID-era liquidity and digital accessibility, but sports cards underwent a sharper-yet-more-resilient correction (partial rebound, sustained hobby demand), while NFT-supported digital art suffered a near-total collapse in volume/value (deeper crash, slower/partial maturation into niche utility focus). As of February 2026, sports cards feel more "normalized" and potentially poised for growth in high-end/vintage segments, whereas NFTs remain subdued, with recovery tied to broader crypto trends and evolving use cases rather than speculative frenzy. Both illustrate how external shocks can inflate then deflate hype-driven markets, but tangibility and established provenance give physical cards an edge in longevity.

2021 BEEPLE

Everydays
2021 SOLD for $ 69M by Christie's

His website says it clearly : Beeple is Mike Winkelmann. He is a graphic designer who produces digital art in the form of short films and concert visuals and complacently offers some animated images under the Creative Commons license.

Beeple uses the most advanced techniques of Virtual Reality and Augmented Reality. This acquisition of skills did not happen overnight. On May 1, 2007, he made the very clever decision to publish one image per day on the Internet. This visibility obliges him to maintain a professional level in all his experiences.

He never stopped. The 5,000th opus was released on the 5,000th day, January 7, 2021. This set shows a fruitful evolution, in the political sensibility and in the futuristic vision. The characteristic of an artist is to reveal his conception of the universe : Beeple has become a digital artist.

The first 5,000 daily releases were put together as a 21,069 x 21,069 pixel mosaic, which is about 300 x 300 pixels per item. The most current techniques, driven by cryptocurrencies, make it possible to provide a guarantee of authenticity in the form of forgery-proof marks with an NFT protocol in a jpg format.

This unique compilation was prepared on February 16, 2021. Titled Everydays: The first 5000 days, it was sold for $ 69M by Christie's on March 11, 2021, lot 1.

There is no antecedent in the history of art and a fortiori in the history of auctions. Bids are in US dollars but the hammer price must be paid in a cryptocurrency defined by Christie's and Beeple, on a wallet address defined in the catalog. The auction fees must be paid separately in dollars.

Beeple's "Everydays: The First 5000 Days" is a landmark digital artwork and one of the most famous NFTs ever sold, symbolizing the peak of the 2021 NFT bubble. Created by American digital artist Mike Winkelmann (known as Beeple), it is a massive digital collage (21,069 x 21,069 pixels JPEG) compiling 5,000 individual images—one created and posted online every single day from May 1, 2007, to January 7, 2021 (exactly 13 years and 8 months of consecutive daily practice). The piece serves as a visual diary of Beeple's artistic evolution, blending internet culture commentary, memes, dystopian themes, and technical progression from crude early works to polished digital art.
The Historic Christie's Sale (March 2021)
  • Auction details: Christie's hosted a single-lot, online-only sale titled "Beeple: Everydays – The First 5000 Days," running from February 25 to March 11, 2021. It was the first purely digital NFT-based artwork sold by a major auction house. Bidding started at just $100, and Christie's accepted payment in Ethereum (ETH) cryptocurrency—a groundbreaking move for the 255-year-old institution.
  • Bidding frenzy: The sale saw over 180 bids, with intense last-minute action (including $10M–$15M increments) that nearly crashed the website. It hammered for $60,250,000 (hammer price), totaling $69,346,250 with buyer's premium/fees—equivalent to ~42,329 ETH at the time.
  • Records set:
    • Highest price ever for a digital artwork/NFT.
    • Third-highest price for a living artist at auction (behind Jeff Koons and David Hockney at the time).
    • Highest price for any online-only auction lot.
    • Highest winning online bid.
  • Buyer: Pseudonymous Singapore-based crypto investor Metakovan (Vignesh Sundaresan), founder of the NFT fund Metapurse. He outbid competitors in a dramatic close.
  • Significance: The sale mainstreamed NFTs globally, bridging traditional art worlds with blockchain/digital collectibles. It followed Beeple's prior success (e.g., $3.5M weekend sales on Nifty Gateway) and helped spark widespread FOMO, celebrity involvement, and speculative trading.
Post-Sale and Current Status (February 18, 2026)
The piece remains a singular, unique NFT (minted on February 16, 2021, via MakersPlace/Christie's partnership) and has not been resold publicly. It stays in Metakovan's collection, with no confirmed transfers or secondary sales. Sundaresan has continued NFT/art activities, including launching Padimai Art & Tech Studio in Singapore (opened 2025 with collaborations like Olafur Eliasson), where "Everydays" informs but does not dominate the program.
Current perceived value: In the post-bubble NFT market (trading volumes down 90%+ from 2021 peaks), estimates place it well below the sale price—often cited as under $100 or in the low thousands USD at best in hypothetical resale scenarios. This reflects the broader digital art crash: hype-driven premiums evaporated, leaving blue-chip NFTs (like CryptoPunks or BAYC) more resilient but still corrected sharply. "Everydays" holds immense historical/cultural prestige as the breakthrough NFT sale but lacks liquidity due to its one-of-one nature and lack of ongoing utility perks (unlike community-driven projects).
Comparisons
  • Vs. Pak's "The Merge" ($91.8M aggregate, 2021): Both bubble peaks, but "Everydays" was a single-piece auction (prestige-focused), while "Merge" was participatory/open-edition. Both now trade at fractions (Merge floors ~$40–$50; Everydays illiquid/low).
  • Vs. CryptoPunks/BAYC: More singular/iconic than PFPs; its value cratered harder due to no ecosystem/utility, but it retains "record-holder" status.
  • Vs. sports cards bubble: Parallels LeBron/Brady highs (speculative frenzy → sharp drops), but NFTs/digital art corrected deeper due to intangibility/crypto ties.
The work remains viewable online (e.g., beeple-crap.com/viewing) and is a staple in NFT/art history discussions. Beeple continues creating (still daily-ish) and has shifted toward AI, physical hybrids (e.g., "Human One" ~$29M sale), and broader ventures.​

​Human One
2021 SOLD for $ 29M by Christie's

In February 2021 the availability of the NFT technology was the breakthrough long awaited by digital art to appeal the collectors. A mere 7 months later, Beeple demonstrates the compatibility of the physical with the video.

His HUMAN ONE is a seminal work of kinetic aluminum sculpture surrounded with four video walls, the whole in a 220 x 122 x 122 cm wood frame. The endless motion is supported by the corresponding dynamic non-fungible token.

The artist offers the most universal theme of the man in his exploration of space and time. The  LED lit monolithic life size character in an astronaut uniform and helmet is endlessly striding in an ever changing landscape fed by a data pool, in a 24 hour day and night cycle.

This artwork may never be finished as a new imagery can be loaded by the artist through the Ethereum blockchain for the use of its owner. It provides a suitable and ever current environment to the lone primordial walking men by Boccioni and Giacometti.

​HUMAN ONE was sold by Christie's on November 9, 2021, lot 7A,  for $ 29M from an expectation over $ 15M.

Human One by Beeple, sold by Christie's on November 9, 2021, lot 7A. Significance in the history of digital art. Meaning of that specific artwork.

Beeple's "Human One" (2021) is a groundbreaking hybrid artwork that merges physical sculpture with dynamic digital elements, marking a pivotal moment in the evolution of digital art. Sold as lot 7A in Christie's 21st Century Evening Sale on November 9, 2021, in New York, the piece fetched $28,985,000 (nearly $29 million including buyer's premium), making it the second-most expensive NFT artwork at the time, behind Beeple's own "Everydays: The First 5000 Days." The buyer was Swiss crypto entrepreneur Ryan Zurrer, who praised it for its "visionary innovation" and infusion of "hilarious positive vibes" into the worlds of crypto and art. Physically, it consists of a seven-foot-tall box-like structure crafted from polished aluminum, mahogany wood, four 16K-resolution LED screens forming its walls, and embedded dual media servers, creating a life-size, immersive display that evokes a transparent magician's cell and adapts to ambient light for day or night viewing.
In the history of digital art, "Human One" holds immense significance as Beeple's first-ever physical artwork and his inaugural dynamic physical-digital hybrid, building directly on the NFT craze he ignited earlier that year. It pioneered the concept of perpetually evolving art by incorporating a smart contract in its accompanying NFT, which grants Beeple lifetime remote access to update the content seamlessly—drawing from an initial pool of over 24 hours of one-minute video clips stored on the Ethereum blockchain and allowing him to add new imagery in response to global events. This updatability challenges traditional art's static nature, introducing time-based, generative elements that keep the piece "eternally contemporary" and blur the lines between creator, collector, and artwork. By fusing sculpture, video, and blockchain technology, it bridged the gap between digital innovation and physical presence, legitimizing NFTs in high-end auction houses while expanding the boundaries of ownership and authorship in art history. Its post-sale exhibitions at institutions like the Crystal Bridges Museum of American Art (2023), M+ Museum in Hong Kong (2022), and Castello di Rivoli further cemented its role as a landmark in contemporary digital culture.
​The meaning of "Human One" centers on themes of human progress, digital identity, and the fluid intersection of virtual and physical realities. The central figure—a helmeted, anonymous astronaut dubbed the "HUMAN ONE," depicted as the first human born in the metaverse—rhythmically strides through endlessly transforming dystopian landscapes, symbolizing relentless exploration and humanity's Sisyphean pursuit amid shifting environments. Beeple has described it as an "ongoing conversation" rather than a fixed statement, intended to evolve with his interests and world events, reflecting contemporary visual culture as a pliable, ever-growing experience. The figure can be interpreted as a pioneer, maverick, or futuristic flâneur navigating dreams and the metaverse, embodying the psychology of creatives in a blurred digital-physical existence. Overall, it serves as a metaphor for the infinite journey in virtual realms, inviting viewers to contemplate their own digital footprints and the boundless potential of technology-driven art.

​​2021 Gus the Tyrannosaur
2026 SOLD for $ 50M by Sotheby's

'Gus Rex' was sold for $ 50M from a lower estimate of $ 20M by Sotheby's on July 14, 2026, lot 20. The video is shared by the auction house.

Gus is a Tyrannosaurus rex skeleton (Late Cretaceous, ~67 million years ago, Hell Creek Formation, Harding County, South Dakota) heading to auction at Sotheby's in New York on July 14, 2026, with an estimate of $20–30 million.
​Key Features
  • Size and completeness: Approximately 38 feet (about 11.6 m) long from nose to tail, standing ~12.5 feet tall when mounted. Skull ~54 inches long. Femur ~50.39 inches (larger than Stan's).
  • Bones: 183 fossil bone elements (plus 30 of 32 gastralia/"belly ribs," which are rarely preserved or mounted). Roughly 61–63% complete by bone count, representing 75–80% of the animal's total bone mass. Skull ~82% complete (including all six dentitions). Includes rare elements like a furcula (wishbone), both humeri, a complete pelvis, two well-represented feet (rare—only one other T. rex has both well preserved), and a strong axial skeleton (cervical, dorsal, sacral, caudal vertebrae).
  • Mount and preparation: Professionally prepared and mounted in a dynamic predatory pose on a custom steel armature (upright with tail extended, right foot raised, head turned slightly right, jaws open displaying teeth). Bones show rich sepia coloration typical of Hell Creek fossils. It is exhibition-ready as a single individual.
  • Age/robustness: Very large, robust adult based on size and bone development.
Injuries and PathologiesGus shows multiple pathologies:
  • Bite marks: Tyrannosaurid bite marks on skull bones and right dentary, plus several post-cranial elements (likely from combat with another T. rex or post-mortem scavenging).
  • Healed injuries: Fractured and healed bones in several ribs and gastralia, indicating survival of traumatic events during life.
These are typical for large adult T. rexes, reflecting a violent lifestyle involving intra-species combat or predation/scavenging.Full History (Discovery and Assembling)
  • Discovery: Found in 2021 on the ranch of the late Gary “Gus” Licking (a cattle rancher in Harding County, South Dakota, after whom the specimen is named). Licking had long collected dinosaur teeth and bone fragments on his ~6,500-acre property and had a strong hunch about a major find. He directed commercial paleontologist Thomas Heitkamp (Theropoda Expeditions) and team to a specific spot. A metatarsal was found within hours.
  • Excavation: Took place over field seasons in 2021–2023 (three years total), involving nearly 1,000 individual pieces collected, mapped, and identified from a complex fossil bed that also preserved associated flora and fauna. Licking died about one year into the process and never saw the full discovery or mount; his widow Dana remained involved.
  • Preparation and assembly: Another ~three years of lab work (total ~six years). Bones were painstakingly reassembled by hand. The mount was assembled in a large local space (a pickleball court) due to its size. It is offered with full documentation of authenticity, condition, and legal ownership from private land.
Comparison with Stan, Sue, and Scotty
​All are iconic Hell Creek or equivalent Maastrichtian T. rexes, but they differ in completeness, size, and history:
  • Sue (FMNH PR 2081): Discovered 1990 in South Dakota. ~40–40.5 feet long, ~13 feet at hips, ~9 tons estimated. Most complete T. rex (~90% by volume/bone count, ~250 bones). Oldest known (~28–33 years). Extensive pathologies (broken ribs, infected bones, shoulder damage, possible parasitic holes in jaw—though debated). Sold for ~$8.36M in 1997 (now in Field Museum). Benchmark for completeness and public display.
  • Stan (BHI 3033): Discovered 1987/1992 in South Dakota. ~38–39 feet long, ~12 feet at hips. ~65–70%+ complete (~199 bones). Notable pathologies: broken/healed ribs (one matching T. rex tooth scar), broken neck (fused vertebrae), cheek/jaw injuries, head wound—evidence of surviving violent encounters. Sold for $31.8M in 2020 (now in Abu Dhabi). Strong auction precedent.
  • Scotty (RSM P2523.8): Discovered 1991 in Saskatchewan. ~42–43 feet long (slightly longer than Sue), ~13 feet at hips, heaviest estimated (~8,870–9.8 tons). ~65% complete. Old (~30 years). Robust build. Fewer specific pathologies detailed publicly but fits the pattern of tough, scarred adults. Displayed in Canada; often cited as largest by mass/length.
Overall ranking for Gus:
  • Size: Among the largest (femur bigger than Stan's; length/height comparable to Sue/Stan, slightly smaller than Scotty estimates).
  • Completeness: Strong (63% bone count/75–80% mass, better skull and rare elements like gastralia and dual feet than many). Trails Sue (90%) but competitive with or exceeds Stan/Scotty (~65%).
  • Scientific/collectible appeal: Excellent skull, gastralia mount, pathologies, and single-individual status. Private-land origin with clear title. Highest auction estimate for a T. rex to date, potentially setting a new record.
  • Context: Like the others, from Hell Creek or equivalent, showing a hard-lived adult with combat injuries. Gus stands out for its recent preparation, rarity of mounted gastralia, and strong feet/skull.
Gus represents a premium, museum-quality specimen poised to be a new auction highlight. For the latest bidding or viewing details, check Sotheby's site directly, as the auction is imminent

2022 Apex the Stegosaur
2024 SOLD for $ 45M by Sotheby's

150 million years ago, the stegosaur was not a mere plant-eating dinosaur. It had to defend itself against the ferocious carnivorous. Its body was a fortress with a dermal pointed armor from neck to tail and tail spikes as a further weapon. The largest known weighed over 5 metric tons. The brain weighing 80 g in a small head led to the wrong theory of a second brain elsewhere in the body.

An example was discovered in 2022 by a commercial paleontologist on his private land in the vicinity of the Dinosaur National Monument, Colorado, and excavated though two seasons. 

This 8 m long fossil is 70 % complete with 254 bone elements from a total of 319. Named Apex, it is mounted 3.35 m tall on a steel armature. The fragile first two dermal plates are stored in a case, with 3D printed replicas placed on the mount in their place. The old beast suffered from arthritis but has no trace of wound. Some fossilized skin impressions have been preserved.

Apex was sold with full rights for $ 45M from a lower estimate of $ 4M by Sotheby's on July 17, 2024, lot 13. Please watch the video shared by the auction house, here below started at 00:20 for a full picture. Please watch the longer video where the paleontologist and Sotheby's officer together display the whole process from excavation to auction.

​Grok thought :

Quote
American Museum of Natural History @AMNH Dec 5, 2024
There's a NEW dinosaur at the Museum! Meet Apex. Discovered in 2022 near Dinosaur, Colorado, this Stegosaurus is one of the largest ever found, measuring 11 ft (3.4 m) tall & 27 feet (8.2 m) long. You can see it at the Museum starting on Sunday, December 8!
  • The post announces the debut of Apex, a remarkably complete Stegosaurus fossil discovered in 2022 near Dinosaur, Colorado, measuring 27 feet long and 11 feet tall—one of the largest known specimens from 150 million years ago.
  • Purchased for a record $44.6 million at auction, Apex is on four-year loan to AMNH from philanthropist Kenneth C. Griffin, prioritizing public display over private ownership and including interactive exhibits on its armored defenses.
  • AMNH paleontologists are analyzing a thigh bone sample from the mature Apex to uncover Stegosaurus growth rates and life history, building on peer-reviewed studies like those in Palaeontology (2015) showing variable plate sizes linked to age and sex.

​2022 Estrela de Fura Ruby
2023 SOLD for $ 35M by Sotheby's

Fura Gems, a company established in Dubai in 2017, unearthed in July 2022 in one of their mines in Mozambique the largest ever gem-quality ruby rough, weighing 101 carats. Its vivid red is comparable with the Burmese pigeon's blood rubies.

Cut and polished from that gem in 2023 in Bangkok by a master gem cutter under Fura's supervision, Estrela de Fura 55.22 is a cushion ruby weighing 55.22 carats, with a beautifully saturated vivid red color. Its fine and homogeneous clarity is unprecedented in unheated rubies of similar size. Its fluorescence under ultraviolet light is exceptional for African rubies.

Set as a ring, it was sold for $ 35M by Sotheby's on June 8, 2023, lot 59. Please watch the short and long videos shared by the auction house.

Tell more about that ruby.

The Estrela de Fura, often hailed as a groundbreaking gem in the world of rubies, represents a milestone in gem mining and auction history due to its size, quality, and origin. Discovered on July 21, 2022, in the Jamwai East Pit within Fura Gems' Montepuez ruby mine in Cabo Delgado province, Mozambique, the rough stone weighed an impressive 101 carats—making it one of the largest gem-quality ruby roughs ever found. This discovery came from deposits in the Mozambique Belt, a geological formation dating back about 550 million years, where tectonic processes in the ancient supercontinent Gondwana created conditions for ruby formation at depths of around 30 km, under extreme temperatures (up to 600°C) and pressures (11,000 bar). The stone's journey involved erosion and river transport over millions of years before it was exposed.
Fura Gems, founded in Dubai in 2017 by Dev Shetty with a focus on ethical mining of colored gemstones across continents (including rubies, emeralds, and sapphires), holds 11 ruby licenses in Montepuez covering over 58,000 hectares. The company unveiled the rough ruby on September 4, 2022, at the Dubai Diamond Exchange, where experts like Daniel Nyfeler of Gübelin Gem Lab praised its vivid red hue, relative lack of visible inclusions, and potential to become one of the finest large faceted rubies ever.
The cutting process was meticulous and collaborative. In January 2023, Fura consulted international experts, including French gem firm Garaude SAS and 3D engineers from Bellerophon Gemlab, to simulate and optimize the cut for maximum color, transparency, light return, and weight retention. Master cutter Chirapat Yingthawiphiphat from Garaude handled the polishing in Bangkok over seven steps, removing a small mica inclusion and achieving a classic cushion shape while retaining over 50% of the rough's weight (far above the typical 30% for colored gems). The final gem, weighing 55.22 carats, was revealed by Sotheby's in Hong Kong on April 5, 2023, followed by a global tour through Taipei, Singapore, Geneva, and Dubai. Gemologically, the Estrela de Fura stands out for its vivid "pigeon's blood" red color—caused by chromium and confirmed via photoluminescence and spectroscopy—combined with exceptional fluorescence (rare in African rubies due to typically higher iron content, but lower in Fura's deposits). It shows homogeneous saturation, fine clarity without eye-visible inclusions (unprecedented for unheated rubies of this size), and a "fluorescent red afterglow." Multiple prestigious labs certified it as natural, unheated, and of Mozambican origin:
  • American Gemological Laboratories (AGL): Classic Mozambique, no heat, "unequalled uniqueness."
  • Swiss Gemmological Institute (SSEF): Saturated red, no heat, "fine purity."
  • Gübelin Gem Lab: Homogeneous red, no heat, exceptional clarity.
  • Gem Research Swisslab (GRS): "Pigeon's blood" with vibrant brilliancy, no heat.
  • Bellerophon Gemlab: Vivid "pigeon blood," no heat, with detailed 3D inclusion mapping. These traits make it comparable to top Burmese rubies, though from a younger mining region (Mozambique's ruby boom started around 2009, versus Burma's centuries-long history).
Set in a ring, it sold at Sotheby's Magnificent Jewels auction in New York on June 8, 2023 (lot 59), for exactly $34,804,500—starting from $21 million and climbing through competitive bidding to an anonymous telephone buyer, reportedly a private collector from the Middle East. This shattered records as the most valuable ruby, colored gemstone, and non-diamond gem ever auctioned, with a per-carat price of $630,288. It eclipsed the previous benchmark set by the 25.59-carat Burmese Sunrise Ruby, which fetched $30.3 million in 2015. As of early 2026, it still holds these records, with no reported resales or new challengers surpassing it.
​The sale has had a ripple effect on the gem market, boosting Mozambique's reputation as a source of high-quality rubies and increasing demand. Dealers note that unheated Mozambican rubies, often undervalued at one-tenth the price of similar Burmese ones, could see 20-30% price hikes, especially with the U.S. ban on Burmese imports shifting consumer preferences. It has also encouraged acceptance of Mozambican stones among elite buyers previously fixated on Burmese origins, though supply tightness could further drive values up if no comparable large rubies emerge. In interviews, Dev Shetty emphasized the ruby's role in elevating ethical, traceable gem sourcing and Mozambique's rapid rise in the ruby world. Overall, the Estrela de Fura isn't just a gem—it's a symbol of modern gemology blending ancient geology with cutting-edge analysis and market innovation.

​Ferrari Luce (to be released in 2027)
2026 SOLD for $ 40M by RM Sotheby's

The Ferrari Luce is Ferrari’s first production battery-electric vehicle (BEV) and its first five-seat model—a radical departure as a spacious 5-door liftback executive/saloon car that prioritizes performance, engagement, and versatility.

Unveiled on 25 May 2026 (previewed earlier as the “Elettrica” concept), the Luce (Italian for “light”; Type F222) uses a dedicated EV architecture engineered and built in Maranello. It features four electric motors (one per wheel) for all-wheel drive, with peak output around 1,035–1,050 hp (roughly 1,049 PS / 772 kW), a rear-biased split (front ~282 hp / 210 kW combined; rear ~831 hp / 620 kW), 0–100 km/h in 2.5 seconds, a top speed of 310 km/h (193 mph), a 122 kWh (gross) 800 V NMC battery pack, DC fast charging up to 350 kW, and a WLTP range of about 529–530 km (329 miles). Curb weight is 2,260 kg. Pricing starts around €550,000 / ~$640,000.

Key engineering highlights include active suspension, four-wheel steering, torque vectoring, advanced vehicle dynamics software (updating targets hundreds of times per second), regenerative braking blended with carbon-ceramic friction brakes, a unique sound system that captures and amplifies real electro-mechanical vibrations from the drivetrain (rather than a synthetic ICE simulation), and strong efficiency/aerodynamics (claimed lowest drag coefficient in Ferrari history). The chassis incorporates significant recycled aluminum, and production CO₂ is reduced. It is the most spacious and versatile Ferrari to date, with room for five adults and a hatchback.

Design was led externally by Sir Jony Ive and Marc Newson of the LoveFrom collective (in collaboration with Ferrari Design under Flavio Manzoni), emphasizing clarity, coherence, refined simplicity, and a singular language across exterior, interior, and interfaces. The car has a cab-forward stance, smooth continuous surfaces, rear-hinged (coach) doors at the rear, large turbine-style wheels (up to 23/24 inches), and a highly detailed, tactile interior blending physical controls, OLED displays (Samsung), high-quality materials, and a powerful 21-speaker / 3,000-watt audio system.

Brand Strategy
Ferrari positioned the Luce as a demonstration of technological leadership and courage in new domains while remaining “100% Ferrari.” CEO Benedetto Vigna emphasized more than 60 new patents, an ecosystem of technology partners, and the ability to deliver unique driving emotions, extraordinary performance, pleasure, and comfort for both existing and new clients. It expands the portfolio under a principle of technological neutrality, targeting greater versatility (five seats + practicality) without compromising Ferrari performance DNA. The collaboration with LoveFrom brought an outside multidisciplinary luxury/product-design perspective to create a new design language suited to the electric era. Sustainability elements (materials, production emissions) and long-term support for high-voltage components reinforce a future-oriented stance.

Breakthrough Aspects
The Luce is a genuine technological and product breakthrough for the brand: its first pure EV and first five-seater on a purpose-built platform that enables a new architecture combining high performance with spaciousness. Innovations span the quad-motor setup with extreme motor speeds and response, structural battery integration, advanced thermal management, NVH refinement alongside engaging dynamics, and a rethought human-machine interface that mixes analog tactility with digital precision. It aims to prove an “Electric Ferrari” can deliver authentic engagement (via torque management, sound, and chassis control) rather than simply being an electrified version of prior models.
Reception by Public and Media
Reception was highly polarizing, especially regarding the exterior design. Many enthusiasts and online commentators found the styling divisive or uncharacteristic of Ferrari tradition (prompting memes and strong criticism); former Ferrari CEO Luca di Montezemolo was among the vocal critics. Media coverage frequently described it as controversial or the most divisive Ferrari in recent memory, with some questioning whether the saloon-like form and external design input fitted the brand’s sports-car image. Ferrari shares fell sharply (~8.4%) the day after the reveal before recovering.

The interior, engineering depth, performance figures, and attention to driving engagement were widely praised. Commercially it succeeded quickly: strong order intake (including new customers and notable demand in China) led to sell-outs of early allocations (through 2027 in some reports), underscoring buyer appetite despite the stylistic debate.

Focus: First Production Car — Chassis 0 / Lot 345 at RM Sotheby’s Monterey Auction
The first production chassis (“Chassis 0,” VIN ZFF21BUA8T0338000) is a uniquely configured Ferrari Luce ‘Tailor Made’ example being offered by RM Sotheby’s at The Monterey Auction 2026 as Lot 345 on Saturday, 15 August 2026, in Monterey, California. It is offered without reserve with a stated value in excess of $1.1 million USD. All proceeds will be donated by Ferrari to The Ferrari Foundation (a recognized 501(c)(3) public charity) to benefit future educational initiatives.

​This car was developed through the Ferrari Tailor Made program in close collaboration with the Ferrari Design Studio around a “theme of light,” interpreted through white and its transformative effect on surfaces. Highlights include:
  • Exclusive Madreperla Semi-Gloss exterior finish (a dedicated Tailor Made pigment producing iridescent reflections that shift from green to violet with light intensity and angle; the semi-gloss balances depth with a sophisticated matte/gloss interplay).
  • Interior in exclusive Perla Le Mans metallic leather (from selected Swiss hides) with Grigio Corvara secondary elements (a departure from traditional black for greater luminous continuity).
  • Bespoke details: dedicated wheels, specially finished brake calipers, and the Ferrari logo set against an optical white background.
  • A dedicated plaque identifying it as Chassis 0 / the first production chassis of the Luce program.
It is built to US specifications. After the sale it returns to Maranello, with final delivery expected in the first quarter of 2027 (US buyers will complete documentation via an authorized US Ferrari dealership). Export/import responsibilities for non-US buyers rest with the purchaser.
rmsothebys.com
This “Chassis 0” stands as a significant expression of Ferrari’s Tailor Made capabilities—blending technical innovation, materials/color research, and artisanal detail—while channeling the milestone of the first production Luce into a charitable cause. It offers collectors a unique, historically marked example of Ferrari’s electric era at a major Monterey Car Week event.

​$40,000,000 USD | Sold is one of the most extraordinary auction results in modern collector-car history.