In 1934, well before the closing of Le Petit Vingtième which will be a consequence of the outbreak of the Second World War, Hergé is working with the editor Casterman commissioned to publish the books.
This collaboration is smart. Casterman helps Hergé to standardize his work, with stories exactly matching 62 pages and with the reissue of the first albums for better readability of the drawings and for a progressive introduction of color.
Despite the war, Casterman is now ready for an increased and international offering of Tintin albums. Around 1943, the publisher invites the artist to prepare a drawing for a promotional folding teaser.
Hergé does not have much available time for this project. He responds to the solicitation of Casterman in 1945 by a drawing 35 x 50 cm to be printed as a poster for the attention of the booksellers with the text 'Les Albums Tintin et Milou sont en vente ici'. This original art is estimated € 650K for sale by Christie's in Paris on March 14, lot 1.
This drawing in black ink is important in the art of Hergé for several reasons.
Tintin occupies almost the entire height of the image. It is probably the biggest drawing executed by Hergé for starring his hero. Tintin's look and clothes have been modernized and are already in the classic ligne claire style to be used in all his post war images.
Not least, the picture is both dynamic and highly commercial. Tintin stumbles while bringing to some bookseller an impressive stack of his own albums. The books that are falling to Snowy's terror exhibit the recognizable drawing of the covers of all the eleven Tintin albums then available at Casterman.