He tests a saturated blood red over a large area in his ceiling of Greenwood, Mississippi, which is a great technical achievement.
The artist likes one of his own slides taken around 1969 or 1970 showing a child's tricycle in a suburban environment. The view taken from the level of the machine is original and balanced and the appearance of the houses through the wheels is pleasing. The color range is tempting. Entitled Memphis, this image soon becomes the icon of the introduction of color photography as a major art.
Eggleston realizes in 1974 his first portfolio of dye transfer prints. In 1976 the Museum of Modern Art hosts an exhibition of his photos. The tricycle of Memphis is chosen for the cover of the catalog.
On October 8 in New York, Phillips sells a 30 x 45 cm print of the tricycle, signed but not dated, made during the early experiments in dye transfer by the artist. It is estimated $ 250K, lot 21.
Time passed, and the dye transfer is no longer available. Other techniques allow the same color quality on even larger dimensions. A 112 x 152 cm Memphis tricycle edited by the Eggleston Artistic Trust was sold for $ 580K including premium by Christie's on March 12, 2012.