In seven books, Harry Potter reaches an unprecedented popular success with 450 million copies sold. J.K. Rowling uses much of her immense wealth for charities.
The author has learned to maintain the excitement through the media. In 2007, the final volume of Harry Potter is published. A character in this book reads a fictitious collection of fantastic stories entitled The Tales of Beedle the Bard.
J.K. decides to give a reality to this fictitious book. She writes five stories which she collects and prepares in seven autograph copies, illustrated by herself. The first six are sent by mail on December 12, 2007 in gratitude to friends who had helped her to publish the Harry Potter books.
The next day the seventh manuscript was sold by her at Sotheby's for The Children's Voice charity after an intense media buzz. Estimated between £ 30K and 50K and offered without buyer's fees, it is acquired by a broker acting for Amazon for £ 1.95M. The public is excited and frustrated by this book which is not accessible to them. J.K. authorizes Amazon to use their copy for preparing an edition which becomes a new best seller as soon as it is released.
One of the six presentation manuscripts of The Tales of Beedle the Bard is estimated above £ 300K for sale by Sotheby's in London on December 13, lot 319. Please watch the video shared by Sotheby's.
SOLD for £ 370K including premium