The first formula of French Wine Coca was invented in Atlanta in 1885 by John Pemberton. This pharmacist, a veteran of the Civil War, seeks to relieve the pain from his past injuries while escaping morphine by a mixture of wine and coca. His syrup is available at the soda fountain in a local pharmacy.
Paradoxically, a temporary ban on alcohol in the following year in Atlanta precipitates the success of the new drink. Wine is no longer used and the new name of Coca-Cola is created by an associate of Pemberton, Frank Robinson, who also designs a beautiful eye-catching logo with two energetic C initials.
Another Atlanta pharmacist named Asa Candler, specializing in the preparation of medicines for a local drugstore, bought the formula for Coca-Cola to Pemberton in 1888 and developed an intensive advertising strategy which will open one of the greatest American success stories. Candler later became mayor of Atlanta.
On December 5 in Denver PA, Morphy sells a calendar published by Asa C. Candler & Co for 1891, promoting Coca-Cola, lot 481 on the website of the auction house and the online bidding platform LiveAuctioneers.
This edition known by that single copy is the earliest identified advertising calendar for Coca-Cola, even anticipating the incorporation of the Coca-Cola Bottling Company which took place in 1892. This unique piece was early kept in a pharmaceutical collection and remains in an almost perfect condition. It is estimated in excess of $ 100K.
Paradoxically, a temporary ban on alcohol in the following year in Atlanta precipitates the success of the new drink. Wine is no longer used and the new name of Coca-Cola is created by an associate of Pemberton, Frank Robinson, who also designs a beautiful eye-catching logo with two energetic C initials.
Another Atlanta pharmacist named Asa Candler, specializing in the preparation of medicines for a local drugstore, bought the formula for Coca-Cola to Pemberton in 1888 and developed an intensive advertising strategy which will open one of the greatest American success stories. Candler later became mayor of Atlanta.
On December 5 in Denver PA, Morphy sells a calendar published by Asa C. Candler & Co for 1891, promoting Coca-Cola, lot 481 on the website of the auction house and the online bidding platform LiveAuctioneers.
This edition known by that single copy is the earliest identified advertising calendar for Coca-Cola, even anticipating the incorporation of the Coca-Cola Bottling Company which took place in 1892. This unique piece was early kept in a pharmaceutical collection and remains in an almost perfect condition. It is estimated in excess of $ 100K.
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