In the 1950s, around Marilyn Monroe and Brigitte Bardot, taboos of the traditionalist cinema are gradually falling. Magazines are following in order to propagate the images of the new consumer society.
Gerald Laing completed his studies in London. A change is necessary in art for perpetuating the fleeting images of wall posters and newspapers. A poor printing leaves very visible printing dots. The artist reconstructs these images with similar dots in his large paintings. He is a pioneer of pop art.
Brigitte Bardot, oil on canvas 182 x 114 cm painted in 1963, was sold for £ 900K including premium by Christie's on February 13, 2014.
In 1964 and 1965, Laing made a series of paintings on the theme of the swimsuit by copying again the charming pictures from the magazines. The young women on the ads appeal to buy the products through their friendly attitude that is not sexually provocative: rather, they look eager for leisures, autonomy and consumerism. With the bikini, the abdomen gets bare.
Commemoration, oil and acrylic on canvas 122 x 152 cm painted in 1965, was sold for £ 1.2M including premium by Christie's on October 16, 2015. On October 6 in London, Christie's sells Beach Wear, oil and pencil on canvas 244 x 121 cm painted in 1964, lot 10 estimated £ 1M.
SOLD for £ 1.56M including premium