Goudey Gum Company is a leader in the chewing gum market. The founder of the company retires in 1932. In 1933 the new management includes silkscreen printed cards in the gum packs. The drawing executed from a photograph is simple and the colors are bright. The back includes in full format a short descriptive text beside the identification of the publisher, which was much more attractive at that place than on a postcard.
The most important series is devoted entirely to baseball players under the title of Big League Chewing Gum. Its 240 images are published by Goudey in Boston. 94 of them are renumbered and published in Montreal by World Wide Gum Company which was the Goudey branch in Canada.
The editions released in the same year include a multi-sport series of 48 cards for the Sport Kings chewing gum, 216 Indian views for the Indian chewing gum and two other series of 48 cards : Boy Scouts and Sea Raiders.
Babe Ruth, the top star in baseball, is represented by no less than 4 numbers in the Big League series. Number 181 is a close-up portrait on which the leaning champion carefully observes an action out of the field of view. This picture is not included in the other series.
In their ongoing auction, Goldin sell as lot 21 a copy of the Goudey 1933-181 graded Mint 9 by PSA, very rare in this condition with perfect centering, very fresh colors, very clean edges and the four corners intact. The online sale managed from New Jersey will be closed in a live session on August 2.
In order for young collectors to continue buying the gum, the number 106 of the 1933 series was originally not used. The deception has been discovered. In the following year Goudey created a 1933-106 to provide it to angry fans. This card with the effigy of retired champion Napoleon Lajoie is the rarest in the series and no copy was stained by gum. A 1933-106 graded Mint 9 by PSA was sold for $ 230K including premium by Goldin on October 1, 2016.
SOLD for $ 320K including premium