The story takes place in 1994 when Jeff Koons is conceiving as a whole his series of Celebrations. Ludwig's achievement is a formless mound but composed of bright and varied colors. Jeff is not an abstract artist. It does not matter. He will justify the insertion of Play-Doh in his list of Celebrations by the fact that it is a toy that will remind for the visitor the happiness of childhood.
The expectation lasted until 2014 when Play-Doh was released in five copies with different color configurations according to the immutable process for this series. Composed of 27 painted aluminum plates, it measures 315 x 387 x 348 cm, slightly higher than the Balloon Dog.
The delay was long but Jeff Koons turns it to his advantage : it was necessary that the joining of the plates and the surface finish reach perfection. It is true that this surface simulating the impact of touch by the fingers of the toddler is the most complex of the Celebration series. An early trial in polyethylene had not given him satisfaction.
One of the five Play-Dohs will be sold by Christie's in New York on May 17 as lot 12 B. The April 9 press release announces an estimate in the region of $ 20M. Please watch the video shared by the auction house where the lot is discussed by Jeff Koons.
SOLD for $ 23M including premium