The masterpiece of the genre is Frankenstein, released in 1931, which offers all the features of this theme: a powerful and stupid but sentimental monster, a charming actress entered into his possession, a mad scientist in an odd lab.
Universal are also the distributors of their films. The level of attendance depends on the attractive force of the message offered outside the theater. The movie poster becomes an art in its own right with its shocking images that are more or less related to the plot of the film. When the theater's program changes, the poster is destroyed or kept without care waiting for a possible replay of the film.
It was a long time before the artistic qualities of these posters went to be recognized. The surviving posters of the best horror movies have become extremely rare.
On March 28 in Dallas, Heritage sells a poster printed for the release of Frankenstein. This is one of the two known versions of the three-leaf format 104 x 200 cm, and the only surviving copy of its style. It is in used condition, including trimmed edges. This piece is estimated over $ 100K, lot 86187.
Today all the glory of this film focuses on the monster played by Boris Karloff. It is interesting to note that at the debut the actors announced in larger letters were not Karloff but Colin Clive who played Frankenstein and the very young Mae Clarke who is nicely swooning on the poster.