A prototype of the rarest cover of The Beatles was sold for $ 125K including premium by Heritage on November 11, 2017, lot 89241. It is estimated £ 120K for sale by Julien's in Liverpool on May 9, lot 266.
I narrated it as follows before the 2017 sale. Please also watch the pre-sale video shared by Heritage.
In 1966 in a setting for the photographer Robert Whitaker, The Beatles in butchers' overcoats surround themselves with pieces of red meat and beheaded baby dolls.
There is something to frighten the bourgeois. Yet this picture is printed in 750,000 copies for the cover of their new album Yesterday and Today edited in the United States. Rightly feeling a risk of scandal, Capitol Records calls back the copies already delivered to retailers and sticks a good picture devoid of any English fun.
There was of course no reason to recover a prototype with a blank back side that had been presented to John Lennon. John enjoyed that irreverent piece that he displayed on the wall in his apartment in New York.
In 1971 John obtained an illegal recording of the group made by a teenager. Delighted with this operation he inscribes the prototype to his fan in a bubble above his own head. The blank back is illustrated with a drawing made by John showing with his usual nervous line a man with his shovel and dog. Later the young man got the autograph signatures of Paul and Ringo.
SOLD for £ 180K including premium
I narrated it as follows before the 2017 sale. Please also watch the pre-sale video shared by Heritage.
In 1966 in a setting for the photographer Robert Whitaker, The Beatles in butchers' overcoats surround themselves with pieces of red meat and beheaded baby dolls.
There is something to frighten the bourgeois. Yet this picture is printed in 750,000 copies for the cover of their new album Yesterday and Today edited in the United States. Rightly feeling a risk of scandal, Capitol Records calls back the copies already delivered to retailers and sticks a good picture devoid of any English fun.
There was of course no reason to recover a prototype with a blank back side that had been presented to John Lennon. John enjoyed that irreverent piece that he displayed on the wall in his apartment in New York.
In 1971 John obtained an illegal recording of the group made by a teenager. Delighted with this operation he inscribes the prototype to his fan in a bubble above his own head. The blank back is illustrated with a drawing made by John showing with his usual nervous line a man with his shovel and dog. Later the young man got the autograph signatures of Paul and Ringo.
SOLD for £ 180K including premium
SOLD for £179,200! A Yesterday and Today album (1966) a U.S. First State Butcher, owned and signed by John Lennon with original artwork and addtl signatures! Sold today in our Music Icons: The Beatles auction! https://t.co/ahsXX38A8G #TheBeatles #Memorabilia #Auction #JohnLennon pic.twitter.com/Ujz8CIYDKy
— Juliens Auctions (@JuliensAuctions) May 9, 2019
This Yesterday and Today album from 1966, a U.S. First State Butcher album specifically a prototype stereo example, owned by John Lennon, is in our “Music Icons: The Beatles” auction on Thursday, May 9th at The Beatles Story in Liverpool and online at https://t.co/TiME89uOXn! pic.twitter.com/XD95uLlnhO
— Juliens Auctions (@JuliensAuctions) May 8, 2019
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