The Chevrolet Corvette was unveiled at the 1953 Motorama. Conceived by Harley Earl, the pioneer of the concept car who had become Head of Design at GM, it was a promise for a fully American sports car. The Corvette is one of the biggest and most enduring success stories in the history of the automobile.
The 1954 Motorama offered some varied examples of fiberglass bodywork. Earl designed a massive coupe with an aerodynamic shape, named Bonneville Special and assigned to Pontiac that had long been a division of GM.
Inspired by advances in aeronautics, the Bonneville Special is an elitist concept, unlike the Corvette. Its name is inspired by the salt flats of Bonneville UT where Malcolm Campbell had established his land speed record in 1935.
Two units of the Bonneville Special were built for the 1954 Motorama. One of them was sold for $ 3M including premium by Barrett-Jackson on January 21, 2006. This concept car is listed again in the same auction house on January 17 in Scottsdale, lot 2500.
This dream bodywork had pleased the public of the Motorama. The name Bonneville was reused in 1958 by GM for a commercial Pontiac model.