Pinin Farina is more motivated by development than by production. In 1956 he leaves to Boano the first attempt to industrialize his design for the 250 GT coupe. Encouraged by the success of this 250 GT, Boano builds the very first 250 GT cabriolet that comes on display at the Salon de l'Automobile in Geneva.
These motor shows perfectly meet their target of offering to the manufacturers the reactions of the public. Pinin Farina and Chinetti observe the keen interest generated by the Boano convertible but their vision is different. Chinetti is aiming for a spectacular car that will appeal Hollywood and the jet set. Pinin Farina imagines a luxury cabriolet for demanding customers.
Both projects are accepted by Ferrari. The California Spider is built by Scaglietti on a Pinin Farina design. The Prima Serie cabriolet is a long series of prototypes designed and manufactured by Pinin Farina, with small differences from one car to another. The price list leaves no doubt : it is the cabriolet which is the high end.
Motor shows continue to display the progress of automotive brands. The 8th Prima Serie car is exhibited in 1957 at the Salone dell'Automobile in Torino. It was sold for $ 6.8M including premium by Bonhams on August 14, 2014.
The 35th Prima Serie car is exhibited in 1958 at the Turin Motor Show. In stunning condition and matching numbers, it is estimated $ 7M for sale by Gooding in Scottsdale on January 19, lot 43. Here is the link to the press release.
The Prima Serie leads to an industrialization known as Secunda Serie which is unveiled at the 1958 Paris Salon.
Please watch the video shared by Gooding to introduce the cabriolet of their next sale.
Gooding : unsold
ADDENDUM JANUARY 12
Another 1958 Series I cabriolet also in matching numbers and great original condition is estimated € 7M for sale by Artcurial in Paris on February 9, lot 95.
Artcurial : unsold
Tweet below : the Artcurial car
Video below : the Gooding car