One of the reasons for the success of Packard is the regularity of its models which evolve little, at no surprise for the users. The differentiation of the chassis in sequential series makes it possible to introduce some improvements without disturbing the designation of the models.
In 1932, against its traditional cautious strategy, the brand must react. The V12 engine configuration named Twin Six, which had made Packard's success around 1920, reappears. The new Packard Twin Six becomes more logically the Packard Twelve a few months later, certainly to avoid any confusion with the outdated models.
In the same year Packard imitates its competitors by another advance. With the co-operation of the coachbuilder Raymond Dietrich, Packard now invites its wealthy clients to order custom bodyworks that will be made individually for them and most often copied later in very limited quantities.
Al Jolson is one of the most popular personalities of the music-hall, legendary for his participation in the very first sound film, The Jazz Singer, in 1927. He is appealed by this new Packard offer.
On January 20 in Scottsdale, Gooding sells as lot 038 the Twin Six Packard 906 of the ninth series bodied in 1932 as a convertible sedan for Jolson. Here is the link to the press release. With its V shaped windshield, this big limousine gets a sporty look that makes it a masterpiece of Dietrich.
The collaboration between the manufacturer and the coachbuilder culminated in 1934. In a similar style as the sedan, a prestigious convertible victoria of the eleventh series remained unsold at RM Auctions on March 10, 2012 due to an excessive reserve price. Also from the eleventh series, an elegant coupe was sold for $ 4,6M including premium by RM Sotheby's on May 2, 2015.